saas content marketing - foxtail marketing

SaaS Marketing Stats and Trends

It’s no mystery that marketing strategies shift when moving from B2B to B2C, or from eCommerce to service providers. SaaS products are a whole different ball game as well. Each unique focus requires different skillsets and strategies and unfortunately, marketers often go with the one-size-fits-all approach. By digging into our own clients’ data over the past two years, we were able to identify some clear trends and actionable takeaways SaaS marketers can use to feed their sales funnel and ultimately bring in more cash.

As a part of our study, we analyzed data from over 40 companies in over a dozen different industries including education, business management, legal, and more. By analyzing the various campaigns they ran—including email nurtures, search engine ads, social media ads, webinars, demo request optimizations, and more—we identified the following four trends that you need to be aware of in 2016.

You’re Sitting On a Gold Mine

Leveraging Your Employees As Brand Ambassadors

Most of us have worked for a “terrible” company before. How do you like that for a sweeping generalization? But seriously, if you think back, you have probably worked for a company that didn’t value you. They didn’t have your interest in mind and most likely didn’t go out of their way to give you the tools and training you needed to become the best you.

Conversion Rate Optimization

Content Creation Tips to Make your Day

By now, you’ve probably figured out that content creation is one of the most important things to a marketer. This content needs to have spunk, needs to catch the attention of the reader, and (most importantly) sell. But, not everyone is great at creating content. In fact, many businesses struggle with this concept altogether.

So, what do you do if you fall into this category? You try a few tricks out to save the day. We’ve gathered up a few awesome ones to make your day and help get your content working for you instead of against you.

Conversion Optimization - Foxtail Marketing

Conversion Optimization: Choosing Below or Above the Fold for Your CTA

The truth is that getting someone to come to your landing page is useless if you don’t have a way to achieve a high level of conversion for turning landing page viewers into paying customers. If you don’t want all of that effort towards encouraging more hits on your landing page to go to waste, then you should think about your conversion optimization strategy for your call to action button and where it goes on the page.

Use “Above the Fold” Call to Action Buttons in the Right Circumstances

The “above the fold,” area of your landing page is whatever customers can see without scrolling down. Scrolling down might seem like a trivial inconvenience, but, well, conventional reason dictates that Internet people are kind of lazy. This isn’t a real kind of laziness though; it more just looks that way because there are such a huge number of options available.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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