22 Fun Steps for Setting Up Your Company Business Facebook Ads Account

Facebook offers companies the opportunity to setup a business account so that company advertising accounts don’t have to be owned by a single individual credit card from your organization or connected to a private account.

So how do you setup a Facebook Business advertising account for your company?

Although it seems simple, Facebook has gone above and beyond to add some intricacies to creating an “advert account,” to help keep you on your toes and awake at the office. To remove some of the ambiguity, I decided to provide a thorough step-by-step guide in 24 short steps:

5 Ways Your Site is Craving an Immediate Mobile Makeover


5 Ways Your Site is Craving an Immediate Mobile Optmization Makeover

The world is quickly shifting into a mobile habitat, and if you haven’t invested into building a mobile version of your site yet, I’ll tell you who has, your competition. All of your mobile visitors are being swept from right under your feet, and you didn’t even know it.

Here’s a perfect example of how a “mobile makeover” can drastically change the user experience you provide to your mobile visitors. Take a look for yourself:

Your 4th Grade Teacher Didn’t Know How to Market and Comic Sans Still Doesn’t Work

We have all been exposed to it, whether it was in elementary school, a previous job (let’s hope its not a current job) or by a loving mother. Comic Sans has been in our lives, and it has altered human minds across the globe. If you need proof of its awfulness, then checkout this article, and any doubt will be destroyed. My 4th grade teacher didn’t know how to market, but you do know how to market, and so you know better than to actually use Comic Sans.

I have asked myself, isn’t there some way that this could be destroyed from existence? Can’t there be someway to annihilate it from the eyes and minds of the rising generations?  It is during these moments when I realize that the opposition exists, only that we may appreciate true beauty and goodness.

Promotional Strategy in 2015 Using Google Trends: What You Should Know

What Promotional Strategy Should You Be Using?

According to Larry Page the mission for Google Search is to design the perfect search engine which “understands exactly what you mean and gives you back exactly what you want.” Whether it’s a website, image, video, or even an android app, Google Search is primarily used as a catalyst to obtain the best possible resources quickly. In fact, close to 500 billion NEW unique queries have been inserted and tracked in Google’s search engine since 2003. All of which have been used to refine their search engine and bring a more seamless and less cluttered experience to the web.

When Google Trends and Google Insights merged in 2012 it provided an inside perspective on search terms and search volume for every region and category within Google’s reach. Using this data, anyone with a computer and an internet connection can research promotional strategy, topics, people and keywords that are in demand on the world’s most popular search engine. Online marketers can leverage this information further by investigating their own niches and product offerings to better understand their customer needs and markets. Our team did just this, and set out to analyze the best promotional strategy for online marketing in 2015 . Our goal was to use Google Trends to identify the most effective and modern digital trends, and find where b2b businesses should be investing their time, money, and resources. Here’s what we found:

Onsite Blogging: The Key to Providing Your Site with Fresh Content

Blogging is beneficial for multiple reasons:  improving your website’s authority within your industry, providing answers to your visitor’s questions, and giving tips that help your visitors in various ways.

If you currently have a fairly static website, aside from the blogging that you do, you should prioritize onsite blogging because it will help you enjoy the numerous benefits of content consistently being added.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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