3 Unique Ways to Establish Thought Leadership

The internet is a massive web of noise. Standing out among millions of other people is hard. Plus, our attention spans are shrinking. We want things now. We have limited time to consume information. So becoming a thought leader can be hard. You have to provide incredible value and do it in ways that make it easy for an audience to consume and digest. We will discuss 3 techniques that you should use:

Write Consistently

Contribute to the conversation; build your credibility by writing about news, strategies, your perspective and trends. This writing will help build conversations around you as a professional. You should have a blog for this writing. But you should also write for other blogs with bigger audiences. Getting your writing out there to as many different publications as possible is the best way to get more reach.

Public Speaking or Live Events

Okay, so you’re saying to yourself, “I’m no writer.” If that’s the case, no worries. There are plenty of opportunities to build thought leadership through public speaking as an additional way to share your expertise. You can speak to people live at an online conference or local event, or via YouTube, Google+ Hangouts or on a TV segment. It’s the same approach. You’ll articulate your unique perspective on the industry, and leverage other online entities that already have an audience to put your face and voice in front of them.

3 Ways to Integrate Quizzes into Your Content Marketing

Content marketing doesn’t have to be all business all the time. For instance, there may be an opportunity to incorporate quizzes into your content marketing and still keep customers engaged.

Quiz to Learn

One way is to create a quiz which reveals how your business can help people. Perhaps the quiz reveals people’s personality traits and then highlights the different products your business offers that can help them accomplish something, or that might appeal to their personality. You can notify your quiz takers that a copy of their quiz will be sent to you as well so you can determine how you can best help them. Then use that as a basis to be helpful and build a relationship with them.  

Which Marketing Automation Tool is Right for Your Business?

Are you in the market for a new Marketing Automation Tool for your Company? Take this quiz and see which solution is best for your company.

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To find out more about how we can help you automate your marketing. Contact us to learn more.

Preparing Your Digital Marketing Strategy for the “Mobile Moment”

B2B marketers now have to make mobile a cornerstone of their digital marketing strategy. Every year more and more people are using cellphones and tablets to check social media and their email accounts. If businesses aren’t ready for mobile hits, they won’t be able to connect with potential clients.

An interesting yet scary aspect of mobile is that everything happens almost instantly. Someone takes their phone out, checks a web page or account, and then puts their phone back in their pocket. There is no room for error in this process. If a picture doesn’t load properly or the text is jumbled up, the user will just move on.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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