Content Creation: Keeping Your Blog Fresh

download (4)No one likes to have the same old flowers sitting in their living room for weeks on end. They lose their freshness and vibrancy. It is the same with blogs. Content creation is an important part of keeping your blog fresh. Blog readers do not want to see old, stale content. It is disappointing to readers, and they will eventually make themselves at home at a more well kept blog. When such readers flee the unattractive, onsite blogs of businesses, it is essentially clients and potential clients that are being driven away.

Just as there are many working people who lack the time to keep house and regularly change out the flowers, there are many who do not have time to keep a fresh blog brimming with new ideas. For homes, a hired maid can freshen things up when homeowners are too busy to do it themselves. But for blogs, there is Foxtail Marketing.

Foxtail Marketing specializes in b2b (business to business) marketing. Part of a good marketing strategy for any business is having a fresh, up-to-date blog. In the Foxtail Marketing website’s “Onsite Blogging” section, it is noted that “Google has stated that for a site to stay relevant in the search results, it needs to provide customers with value and give them a great experience. They’ve also said that content needs to be fresh and on topic.” With that in mind, Foxtail Marketing has devised a number of ways to create fresh content.

Four blogging packages have been designed for purchase. Each one offers a different level of content creation and management. But all blog posts will have a 300 word minimum, be carefully targeted to customers with the use of keywords, and need your approval. Once content has been approved, it will be posted to your company’s onsite blog and social media. Opportunities for syndication will also be explored. The important thing is that content is fresh, appealing, and attractive to clients.

Hubspot states that “over a two-month span, businesses that published blog entries on a regular basis (more than once a week) added subscribers over twice as fast as those companies that added content once a month. ” A fresh, healthy blog promotes company growth, and Foxtail Marketing is an expert in the kind of content creation onsite blogs need in order to grow a healthy company.

Please contact us if you have any questions or a desire to do business with Foxtail Marketing.

Mike Templeman

About Mike Templeman

Mike Templeman is the CEO and Founder of Foxtail Marketing. He is passionate about tech, marketing and startups. When not tapping away at his keyboard, he can be found spending time with his wife and kids. He is also Canadian... or more importantly, he is Canadian.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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