Content is King in Inbound Marketing

content marketingIn the grand scheme of things, the internet is one gigantic pool of content. No matter what you are looking for, you can find it on the internet, which is really great if you think about it. In the old days, it would take months to find the same amount of information that is available from a simple web search.

When it was first invented, the internet held very little value for businesses. But, it did offer a great amount of potential. It’s only today when we are beginning to learn the true value of the internet and the content found there. Now, businesses of all shapes and sizes are able to use content to create an inbound marketing strategy. Because of this, it is extremely simple to reach customers from around the world with the attempt at sharing web content with them.

The problem that this poses is that there is now an overwhelming amount of content available. This makes it crucial for businesses to discover the right type of content that will help them convert readers into customers. Here are a few tips to help with this process.

Think like a Visitor

Start by thinking about your target market. When they visit your site, what information will they enjoy the most. Take a look at your website from their eyes. Your visitors are looking for a specific type of content. When you add additional content that does not fit into the right category, this could mean that your visitors aren’t able to find what they are looking for.

Along with specific content, your visitors are also looking for content that is unique and interesting. If you discover a topic similar to the piece you were planning to add to your site elsewhere, create a link to it instead of recreating the wheel. The information you provide should be that which you cannot find elsewhere.

Watch the News

Keeping up with industry related news is important for any business when it comes to running a successful business. Not only could this task help business leaders determine which products and services work best in the current industry, but it could also help them to identify trends that are taking place at the same time.

While this is extremely valuable, there are also ways that keeping up with industry related news can help with the content creation of a website. For example, you may be able to determine new trends in what content your readers are looking for. As their interests in your industry change and adapt to the world around it, the content they are most interested in will also begin to change. Watching for signs of this type of movement is beneficial and can help you develop the best content for your website or blog.

Maintenance old Content

Periodically, you should review the content on your website. Taking time to revamp the content is a great way to keep your site fresh and relevant. At times, content you may have added in the past may not be useful in present times. In these circumstances, it is best to remove the outdated content and replace it with something that is valuable.

Keeping track of your content on an ongoing basis is important when you are looking to keep your website at the top of search engine results. As your industry changes, so should the information that is listed on your website. Not only is this great for search engines, but it is also helpful at keeping your web visitors interested in what you are sharing.

Content is King, but Images Sparkle

As important as your content is, adding incredible photos or videos to your posts is just as important. You need your content to jump off the page and little helps this more than images. When you are choosing your images, there are a few things you should keep in mind. For starters, the images you choose need to relate to the content they are attached to.

You should also use original images whenever possible. Using stock photos is possible, but you should really be using your own. This is especially true when you are writing about particular products that you offer. Your visitors will want to examine the product and relate what it looks like to the content you are providing about it. Without a quality photo of the item, this is difficult to do.

Size also matters when it comes to your images. When you save your images, it’s always a good idea to save them in the size that will look the best on your website. Doing so will help make it easier to upload the images to your site. You then won’t have to worry about the image being the wrong size or blurry when you upload it with your content.

Analyze your Success

Finally, after you have created your content, you need to analyze how successful it is. Using online tools, like Google Analytics will allow you to determine how effective certain keywords are compared to others. You will also have the ability to track the visitors to your website on various days in order to determine exactly how effective your content is.

Content is king when it comes to inbound marketing. Learning the proper way to create it is one of the most important parts of the entire process. Make sure you are spending time creating the most powerful content possible by following these tips.

Darren Faber

About Darren Faber

Darren is one of the first employees Foxtail ever had. Aside from that he enjoys starring in low-budget rom-coms (true story, look it up).

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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