Custom content marketing is the new buzzword in SEO. Google has increased the viability of content so much so, that if you don’t have a custom content strategy, you will be left in the dust. But what is custom content? In short, custom content is real company content. It’s you, as the business owner, sharing your expertise with your customers. This can be through infographics, videos, articles, and blog posts.
Companies don’t necessarily have to spend a ton of money in order to produce custom content. Keeping up an onsite blog is a great way for a small company to produce custom content. If you’re a larger company and already have some graphic designers, why not have them design an infographic or an engaging photo?
There are hundreds of ways to produce content that your clients will want to digest.
If you need help with it, obviously we’ll be happy to help. But there’s nothing holding you back from producing it on your own.