Don’t Give into Analysis Paralysis Over Analyzing SEO

Wandering through the wilderness of available data in Google Analytics is like trying to decipher the tax code. Both contain useful data but not all of it is useful for the reasons you need. You reach a point where you start to over-think and over-plan your strategy to the point that you don’t know where to begin. For example, how many times have you sat down to write that killer blog and your brain froze? An idea was ripening but the words would not come. Similarly, with analytics, you can get so much information that you become a victim of analysis paralysis and put your strategy in a deep freeze. Let’s see if we can warm things up a bit by reviewing some fundamentals of Google Analytics.

Google Analytics is a free search engine optimization (SEO) tool that analyzes and provides data on the efficacy of any page on your website. Research shows that nearly 55% of all websites currently use analytics. If you own a website, no matter what type of website it is, Google Analytics delivers data that reveals exactly how visitors are interacting with your website. The future progress of your site is determined by how well you respond to that data. The first thing we’d like to show you is how to install Analytics on your website and then discuss the value it has for your marketing campaign.

How to install Analytics to your website

All data is important to your overall marketing plan but most website owners want to know the number of visitors, what those visitors are doing when visiting their site, the demographic of each visitor, and where they live. If you are looking for functional data, Google Analytics provides answers to those questions and to the ones that follow.

What websites are sending traffic to your site?

What marketing tactics are you using that drive traffic to your site?

What pages are the most popular?

What pages are unpopular?

How many lead conversions does your site show?

What is the percentage of lead conversions to the percentage of visitors?

Where did your conversions come from?

When visitors exit your site, do you know where they go?

What blog posts are the most popular?

How can you improve website speed?

How to use Google Analytics to Optimize your Website

Final Thoughts

Don’t rely on one single point of data. Closely examine all information before you take a course of action. Google Analytics is a powerful tool for digital marketers and provides more information and data than most small e-commerce business will require. As a consequence, the data may seem a bit overwhelming. Still, it is a worthwhile and valuable tool that shows you areas of your website that are functional and which areas need optimization. If you feel you need help getting started, contact us today.