Facebook Ads 101: Getting Started with Facebook Advertising

The words SOCIAL MEDIA written in vintage letterpress type

A Facebook ad is an amazing tool for social media marketers. Not only does it have the power to increase sales, but it can bring new customers into the business.

These types of ads are also extremely cost-effective when compared to traditional advertising. Very little time and money needs to be spent to create one.

As simple as these ads are, there are still certain things that can make them more powerful. Discovering the proper way to create a Facebook ad is something that can help marketers avoid mistakes.

Before getting started with Facebook advertising, it is always best to learn as much as you can about the process. Here are some things you should keep in mind when you are creating your Facebook ad.

Have a Plan and a Goal

The first thing you will need to do is develop a plan regarding your marketing strategy. This should involve exactly what you are looking to achieve with your ad, your budget and how long you plan to run the ad.

Much of what you develop with your ad will revolve around your budget. With a higher budget, you can actually make your ad more competitive.

The goals you create should also be measurable. This will allow you to determine the amount of success you have with the ad, which can help you improve future campaigns you create.

Create a Customer Avatar

Target markets are an important part of any marketing campaign. But, there are ways you can take this concept to the next level.

One way Facebook ads help you with this is through customer avatars. These are the personas you can create to help draw the right customers to your ad.

An avatar helps to make your ad and website more exciting and powerful. Those who are drawn to your specific avatar will be able to relate better to the information you are providing them.

When you are creating your avatar, you should spend time developing the individual. Give them a name and a specific demographic. This will then allow you to create desires and dreams for the individual, which will be helpful when it comes time to writing content geared towards this particular individual.

Call-to-Action

Your call-to-action should be one that is clear and easy to understand. Take time considering exactly what you are looking to achieve once visitors make their way to your landing page.

When they visit your site or landing page are they able to see what they are supposed to do? In reality, they should really be able to see what they are getting into from the button they click on.

For example, those looking to have people sign up for their newsletter should have a call-to-action that reads, “Sign up Now!”, or a similar phrase.

Make your ad Stand Out

Your image is the most important part of your ad. For this reason, it should be extremely eye-catching and colorful. The idea is to catch the attention of those scrolling through Facebook and cause them to stop and read what you are offering.

The second item that catches their attention is the title of your ad. Like the image, this title needs to be catchy and worthy of a second look. Spending time developing these items will help you to convert more readers into sales.

Show the Benefits

Visitors to your site need to quickly understand what they will be getting when they respond to your ad. The best way to get them interested is to show them the benefits of your business upfront.

Be quick and to the point, use short phrases, and make the benefits pop out from the screen. These benefits should be ones that your readers are dying to partake in, so make sure they are worth their while.

Using bullets or a list to show off your benefits is often the best because it allows readers to quickly skim through the benefits and discover what they will be getting.

Focus on Custom Audiences

One great option that is now supported by Facebook is the ability to customize your audience around your specific business. Along with choosing specifics about the people you are targeting, you can actually upload your email list, contacts, website visitors or app users into Facebook’s system.

With this information, your target audience will be completely customized around those who already love your business. With their interests, tastes and data in mind, your Facebook ad will be even better geared towards others who will love your business at the same time.

Avoid Certain Mistakes

There are plenty of mistakes you can make while creating a Facebook ad that will completely keep it from converting. For example, you can make the mistake of not paying attention to what your images and ads look like before you launch them.

Try out a range of images until you find the style that converts the most for your business.In the end, this will help you save a lot of time, money and effort in the process.

By focusing on what you are doing and creating a plan up front, you will be able to maximize on the number of people you convert into customers. When you are designing your Facebook ad, these are just a few of the things you can do to help them convert.

Put these items in action from the beginning, and you will be setting the ad up for epic success.

Darren Faber

About Darren Faber

Darren is one of the first employees Foxtail ever had. Aside from that he enjoys starring in low-budget rom-coms (true story, look it up).

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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