Are you using any “drag and drop” functionality on your website? Does your website depend your plugins, add-ons, apps, in order to display its content? If so, you may be losing money.
I have found this tip to be very important. To begin, Google says, “Avoid the use of plugins on a website. Most content that once required plugins can now be created using web technologies.” There are many reasons why Google says this, one of which is page load time.
This functionality will lag your site because there are sometimes thousands of bytes of information that have to be processed in order for it to appear on the website. The plugin’s scripts will need to perform many tasks such as parsing the information, calling other files, compiling the information, and inserting the HTML. Now if you use 5-6 plugins for different elements on each page…. You can cause a serious lag.
When Your Website Lags, You Lag
I have noticed that slow page loading messes with how Google renders a website. I have seen this mainly in complex plugins that perform many different functionalities.
Why does this happen? Well Google obviously works at a very high pace in order to constantly crawl thousands and thousands of websites. When the page loads, whatever is currently on the page is indexed. So in that half second it takes for your plugin content to load, the Google bots have already left.
So What’s the Solution?
Well the easiest answer might be to just bite the bullet and pay the professional to do it. To clarify, I am not against using plugins overall, in fact some plugins are very useful and necessary for websites. I am simply saying that for any functionality needed on a website, professionally code as much as possible into your back-end files.
- Server-side HTML will always load faster than client-side.
Most to all the functionality you want from your website can be hand coded into your website. The parallax, animations, and pop-ups can all be reduced and placed server side on your website with clean code. To explain further, plugins mainly use client side execution to provide the HTML. The free drag and drop interface that you see is client-side, which runs scripts to input the HTML onto the page. Coding server side means, hand coding on your server through FTP. This solution takes more time and money to perform, but this might be the most cost effective option in the long run. Especially if after months and months have gone by and pages on your site were not being indexed for others to see.
- When it comes to websites, less is more.
Have you ever wondered why the big name companies don’t run off of WordPress? Everything is hand customized to have the least amount of code and functionality as possible. Providing the best experience and fastest loading times for Google and potential customers.