Your Local SEO Checklist

Some small business owners may have never heard the term “Local SEO” and funny enough, this is exactly what they need to succeed online. For this reason, I decided to throw together a simple local SEO checklist that will help anyone optimize their website for local search.

Before we dive into the checklist let’s start from the beginning.

What is Local SEO?

Local SEO consists of several processes to optimize your website and certain social media profiles with the intent of increasing your visibility on Google for organic searches that are specific to your city/area.

When searchers type in a location with their search query, Google fully understands that the searcher is searching for something specific near them. Google does its best to provide search results that consist of the businesses within that location.

So how can Google determine who to show? This checklist will answer that for you.

So Who Needs Local SEO?

Any business that has a physical address and operates in a specific location (or a number of locations) needs local SEO. Are you the owner of a barbershop, or a restaurant? Or maybe you’re a Doctor, Dentist, or Lawyer. You must have a website that is fully optimized for SEO.

Here’s some proof: “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This basically means that ranking well in local search results can have a direct impact on ‘in-store traffic’.

Still not convinced?

97% of consumers use the internet when researching local products/services. And if you think that this is just a younger crowd that I am referencing, 54% of Americans have substituted the Internet and local search for phone books.

As you can see, local SEO can bring your local business huge returns if leveraged correctly.

What Are The Main Benefits Of Local SEO?

Increase in Brand Visibility and Awareness: More and more people are searching for local solutions for their pain points, if they are within your area they will know about your existence. This concept will make your brand more recognizable.

Finally, Some More Conversions: Local searchers have a high amount of intent behind the queries that they are typing into Google. This means that when they land on your site they are highly targeting and are looking to take action quickly.

Increased Visibility in the SERPS: If you optimize your website you will appear on the first page of Google, and the businesses that are chosen to appear on that page are more likely to gain more visits to their site. The logic is simple to follow, but tough to accomplish at times.

Finally, the moment you have all been waiting for…

Local SEO Checklist

By now you are probably asking yourself, “So what do I have to do to optimize my site for local SEO?” The checklist below contains all the information that you will need to be successful in the local results pages.



















Now It’s Up To You

Any business that has a physical address should have a local SEO strategy in place. This is one of the most effective ways to attract more customers to your business through the internet.

Local SEO isn’t too far off from traditional SEO, so make sure that you are working on both areas as much as possible. The ‘set it and forget it’ days are long gone, local SEO requires constant monitoring and tweaking to achieve long term results.

In summary, the most important aspects are:

Always keep in touch with your users and customers to prove that your brand is engaging and relevant.

If you ever need any professional help with local SEO please do not hesitate to reach out to us at Foxtail Marketing. We can help out any business!