Keep Your Site On Point With Onsite SEO Optimization

Everything you need to know about the basics of onsite optimization can be found here.

Onsite optimization is highly important, and it goes further than just optimizing your blog posts and the content you put on each page. When you optimize a site, you want to ensure that each and every part of it contains keywords, so it has the highest chance of getting found in search results. There are a number of areas that often get overlooked, and that can cost you visitors and customers.

Instead of stressing about links and search engine results, most websites can see massive increases in their traffic and conversion rates by spending time optimizing their website for SEO. We’ve compiled a quick refresher or starter kit for anyone interested in onsite SEO optimization.

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Site Speed Optimization Is The Key

Your site needs to be fast. If it’s very graphics heavy or uses a lot of programming that takes time to load, you could be losing out on valuable customer interaction. People are generally in a hurry, and if they have to wait too long before the site loads for them, they will click away and look at a different site. The quicker the site loads, the better.

Work on minimizing code, compressing images, and speeding up your server and you should see some positive outcomes in your user experience and site rankings.

Meta And Site Structure

And now, for the boring stuff… (Just kidding. It’s critical!)

Microdata Optimization

Microdata is an html code that allows you to take your metadata and nest it into the content that already exists on webpages. Search engines and browsers use it, as do web crawlers, and it provides more information to users. That can give your customers a better browsing experience, so don’t ignore it. The more you can improve your site for search engines and customers, the more likely you will be to get found when customers are searching.

Metadata Optimization

The metadata gives information about the content of your site. It includes things like the title tags and alt image tags. When you optimize those tags you add value to your site, and improve the chances of the site being found in search for the keywords you’re targeting. Make sure you don’t ignore the metadata. Focus especially on the image tags, since those are the ones that most often get overlooked.

Internal Links

A lot of site owners focus on outbound and inbound links. They link to other sites, and other sites link back to them. When this occurs organically with good quality sites, it can really give you a boost in the search engine ratings. But don’t forget internal links. The pages on your site should provide links to other, relevant site pages. That helps build links that add value for search engines, and also provides value for customers when they’re navigating your site.

Site Structure

The structure of your site really matters when it comes to what search engines are looking for. How the subpages are linked to each other matters, because search engines should be able to find all of those subpages quickly. The most significant subpages should also be linked on your home page. Additionally, don’t forget your robots.txt and sitemap.xml files, since they help search engines determine site structure.


Sitemaps are exactly what they sound like. They map your site, and provide information on where everything is and how each page links to other pages. Having a link to the sitemap on your actual site can help customers who are having trouble finding something locate it more easily. While your site should be easy to navigate anyway, sitemaps are always a good choice – and they provide more opportunities for SEO, as well.

Robot.txt file

This file explains to search engines which directories on your site can be crawled, and which ones can’t. You always want to keep it up to date. If you don’t update it properly, you could block the crawlers the search engines use. That doesn’t stop your site from being indexed or seen, but it does stop the search engine from getting valuable information from your site that it can provide to potential customers. Fortunately, issues with the robot.txt file are easily avoided with proper updating, so both search engines and customers can find your site and learn about what you have to offer.

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