Preparing Your Digital Marketing Strategy for the “Mobile Moment”

checking smartphoneB2B marketers now have to make mobile a cornerstone of their digital marketing strategy. Every year more and more people are using cellphones and tablets to check social media and their email accounts. If businesses aren’t ready for mobile hits, they won’t be able to connect with potential clients.

An interesting yet scary aspect of mobile is that everything happens almost instantly. Someone takes their phone out, checks a web page or account, and then puts their phone back in their pocket. There is no room for error in this process. If a picture doesn’t load properly or the text is jumbled up, the user will just move on.

Josh Bernoff at Forrester Research refers to this phenomenon as the “mobile moment.” Here’s how he describes it exactly:

“Business competition has now focused down to the mobile moment — the point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context. Win in that moment, and you have his or her loyalty. Fail to be there, or screw it up, and an entrepreneur will do a better job and steal your customer.”

Everything is determined in those few seconds. If your site doesn’t load fast on mobile devices, the user probably won’t make the mistake of visiting it twice. Potential clients would sooner move to another business’ web page before waiting for yours to load.

On the other hand, if businesses invest in mobile B2B marketing, they’ll have a good chance at recruiting and retaining potential clients. There are many different resources and strategies a business can use to optimize their website on mobile devices. In addition, businesses should be practicing social B2B marketing so they can be reached on mobile apps such as Facebook, Twitter and LinkedIn. An investment in mobile marketing is one of the best ways a business can spend its money today.

If you would like more information about digital marketing, contact us.

Mike Templeman

About Mike Templeman

Mike Templeman is the CEO and Founder of Foxtail Marketing. He is passionate about tech, marketing and startups. When not tapping away at his keyboard, he can be found spending time with his wife and kids. He is also Canadian... or more importantly, he is Canadian.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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