SaaS Driving Small Business to the Top

Automation Makes Your Job Easier

SaaS automation ranges from a plethora of highly intelligent apps to full suites of software that automate many of the mundane tasks that require a lot of energy from employees or small business owners. Saas Marketing automation helps you deliver quality content to social media without the need to actively monitor each task.

Yet SaaS goes beyond Social Media and covers almost every aspect of your business including succeeding with content marketing.

Automation goes way beyond just scheduling tasks. They help by:

  • Allowing devices to talk to platforms
  • Automating cross-platform posts such as taking a blog and turning it into a Twitter post or Facebook post. all without you having to log into either social media site.
  • Sync your blog so it shares automatically by email, on social media, and through other channels.
  • Keyword search for curating content, especially on social media.

These are just a few of the examples of what Saas does to help you accomplish more without the huge time investment for you or your employees. A great example of the automation capabilities is Jitterbit which helps to:

  • Remove the mundane tasks of moving data to populate reports
  • Add services to your business through API
  • Connect to data sources that matter to your business and industry
  • Spot opportunities by automating reporting

Automation becomes a powerful tool that allows you to focus on the important aspects of your business and not fussing over the little things.

Boosts Efficiency Means You Do More with Less

Automation is big and it is one of the driving forces behind the do-more-with-less philosophy. Automation goes way beyond managing social media and marketing. Saas helps connect everything. Saas offers businesses of all sizes the opportunity to remove the mundane from the workload so what leadership and employees concentrate on are the important tasks.

  • Saas software helps generate usable data through automation.
  • Saas software helps show you potential problems before they occur through predictive software capabilities.

There is no need to build extensive spreadsheets of contact information for potential leads. Instead, log in, and review your reports. There are many SaaS software brands that collect information, such as demographics, contact information and even ranking for leads.

Add in the cloud-based connection and efficiency begins to soar. Marketing and sales can collaborate on projects without leaving their desks. Field staff can add input directly from a customer’s office. Collaboration on projects becomes a snap with the result of your team producing higher-grade documents and strategies while building deeper relationships with customers, vendors, and partners.

A good example of the power of the cloud is via lightcrest which helps to:

  • Reduce the costs of using cloud technology
  • Optimizing your tasks and workloads
  • Offers handpicked services that match your business’s needs.

The possibilities for increasing efficiency are amazing with SaaS software suites and apps. There are a ton of apps available or you can have an app created specifically for your unique business needs. Mozr is just one example of a company that builds cost-effective apps that offer you a custom approach to creating tools that drive your business and your team.

Getting More Service for Less Money

SaaS software platforms help businesses save money. You no longer have to pay a huge upfront fee to install software on every computer in your office. SaaS is cloud-based so any device can log in whenever there is an internet connection. You are literally sharing the cost of maintaining services, IT staff, and upgrades while benefiting from cutting-edge security, access to emerging technology, and in some cases access to leading IT professionals for collaboration or integration.

SaaS enables your equipment to earn their keep. SaaS software services through automation literally cost a fraction of what you would pay an employee to handle the same tasks and not just entry-level tasks, but mid- to high-end marketing tasks.

Most importantly SaaS software allows small businesses to compete with giant corporations. The uptick is that you literally do more with less. SaaS enhances the flexibility of small businesses while reducing resource usage, costs, and labor.

Mike Templeman

About Mike Templeman

Mike Templeman is the CEO and Founder of Foxtail Marketing. He is passionate about tech, marketing and startups. When not tapping away at his keyboard, he can be found spending time with his wife and kids. He is also Canadian... or more importantly, he is Canadian.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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