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SEO for SaaS Companies

SEO for SaaS is different than a lot of other industries. You have to be crazy tactical to get the right results. We’ll show you how.

We’ve been doing SEO for SaaS companies for about as long as there have even been SaaS companies to speak of. And we know exactly how to not only drive traffic to your site, but ensure that this traffic has a high likelihood of converting.

Here are some facts about SaaS SEO that you have to be aware of:

  • The keywords are incredibly competitive
  • Unless you’re Salesforce, you’re probably going up against a competitor with a much bigger marketing budget than yours
  • Most big SaaS companies bleed keywords into verticals they don’t even service
  • Most SaaS keywords don’t have any buying intent

So, if you can’t go head-to-head with your massive competitors, how do you beat them at SEO? Because you just can’t give up on SEO because it produces some of the most sales-ready prospects out there.

Instead of taking them head-on in their marketing efforts, we show you how to flank them and go after long-tail keywords that have less competition but much higher buying intent.

For instance, if you’re a CRM company, we try and avoid the main keyword like “CRM Software” because… hello, did we mention Salesforce? Instead, we go after keywords such as “CRM software for mechanics” or “CRM software for hospitals”. By adding qualifiers, you can better target your onsite content to the buyer personas, but also avoid going to war with your competitors who have millions to spend on SEO.

By using tactics like this and focusing on high-quality strategies like content creation, organic link building, thought leadership, and social signals, we ensure that your SEO campaign for your SaaS company will have the best chance to succeed.

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A Different Way To Look At SEO

Another common misconception that our clients come to us with is the idea that SEO needs to take a long time. While it does improve drastically over time, we’ve been able to produce significant results for our clients in as little as 30 days.

There are techniques and strategies that produce quick wins when it comes to SEO for SaaS companies. The trick is to do the proper analysis and use the right data and you’ll have a high likelihood of moving the needle in a major way.

If you’ve given up on SEO for your SaaS company because you feel that it’s just too competitive, then you need to give Foxtail Marketing a second look. Because not only are we the premier SaaS marketing agency, we’re also the leaders in SEO for SaaS companies.

Take some time to review our site, read some of our reviews, and then lets have a conversation about your SEO needs.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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