Here are some of the best SEO tips for dentists

We get it… SEO can be tough for anyone, but you have a practice to run. So, here are some tips to make your life easier.

Customers seeking dentists today are likely to use search engines. That’s why it’s so important for dental practices to optimize their websites. When someone in your area is looking for a great dentist, you want to make sure he or she finds your practice listed on the first page of Google. Here are our top 7 SEO tips for dentists to make it easy for your patients to find you online.

1. Claim Your Google Local Listing 

The first SEO tip to implement is getting listing with Google My Business and, preferably, with other search engines as well. Even if you have a great website, unless you claim your listing, people doing searches won’t see your site prominently displayed. Google favors business owners who take the trouble to fill out their profile on Google My Business. Yahoo Local and Bing Local offer similar services. When filling out your information, be thorough, accurate and up-to-date. Don’t forget to update your listing if anything about your practice changes.

2. Use Local Keywords

To make your dental practice website SEO-friendly, you’re targeting people searching for dentists in a specific location. Search engine optimization is largely about keywords; the words and phrases people use when doing searches online. On the other hand, don’t worry about trying to rank for extremely broad keywords such as “dentist” or even “California dentist.” People searching for a dentist are usually pinpointing a specific city or even neighborhood.

Keep in mind that not everyone uses the same keywords. Suppose, for example, that your dental office is in Fullerton, California. This is in Orange County. Some people will probably search for “Fullerton dentist.” Others might search for “dentist northern Orange CA.” Don’t neglect neighborhoods either. If your practice is in the Sunny Hills area of Fullerton, you’ll want to rank for the term “dentist Sunny Hills.” Do some sample searches in your area and browse the listings for your competitors. See what information and keywords they use.

3. Solicit Reviews For Your Practice

Reviews are essential, not only to reassure potential patients that you’re trustworthy and professional but also for improving SEO. People increasingly rely on sites such as Yelp for information on services. A great Yelp rating is extremely beneficial for your practice. These listings are not only visible to people searching on Yelp but from Google as well. When you’ve claimed your Google For Business listing, Google reviews will also appear with your listing.

Reviews are important for both SEO and reputation management. Obviously, it’s not just reviews that you want but positive ones. Encourage your patients to leave reviews on Yelp or Google. One tip to keep in mind is that when it comes to medical professionals, reviewers often stress the courtesy of office staff and how long they had to wait for their appointment.

4. Include Useful Information About Your Practice

Another SEO tip that many businesses overlook is to include a summary of your top services in your Google and other local listings. Don’t assume people will find out important things by visiting your website. By including crucial facts about your practice right in the listing, you’ll attract more visitors to your website.

List your hours, proximity to well-known landmarks, and any specialty services you offer. You might, for example, list cosmetic dentistry, implants, pediatric dentistry or any other service you offer. This helps you attract people specifically seeking these services.

5. Be Consistent With Your Listings

One local SEO factor that trips up many businesses is consistency. SEO nerds like to stress NAP consistency, for “name, address, phone number,” and for good reason. Make sure that your business name, address and phone number appear exactly the same way across the internet. Even minor variations confuse search engines.

With dental offices, there’s sometimes confusion over the name of the dentist and that of the practice when they’re not identical. For example, one listing may read “John P. Smith, DDS” while another one reads “Smith Dental Associates, Inc.” Even though these refer to the same practice, search engines often don’t realize this. Inconsistent information dilutes your SEO power and may result in you competing against yourself under a different name! Similarly, watch for inconsistencies with addresses, such as writing out Avenue in one place and abbreviating it Ave. in another.

6. Make Sure Your Website is Mobile-Friendly

More and more people are conducting online searches with smartphones and other mobile devices. A mobile-friendly website is therefore essential nowadays. If someone is driving around with a toothache and desperately needs a dentist, you want to make sure that your site is easy to view from any device.

Using responsive design, which adjusts screens of any size, is the best way to make your website accessible to people on mobile phones, as well as tablets and computers. Check your website using Google’s Mobile Friendly Test. Additionally, it’s a good idea to periodically visit your own website using different devices and browsers to make sure it looks good across the board.

7. Start a Blog

If your website has a blog, you’ll immediately gain an advantage over your competition. Many dentists (and other businesses) make the mistake of only listing crucial business information on their website. A blog provides you with lots of content for the search engines to discover.

There’s a wealth of potential topics for dentists to cover. Advice on tooth and mouth care, the latest findings in dental research, recommended foods, and anything else related to the field. To really take your blog to the next level, research popular keywords and write blog posts on these subjects. For example, if people are seeking information on the differences between implants and dentures, write a post about it. This helps your website rank for many keywords and improves your authority with Google.

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