Everyone is doing it!
Everyone is doing it!
Social media websites have grown so pervasive that the names of many of them have also become verbs. For example, it is common these days to hear somebody say that they want to “Facebook” a photo or news item. These social networking sites help people connect with each other, invite conversations, and encourage users to share content. Because of this, they have become some of the most commonly visited websites on the entire Internet.
Social media has also become critical for businesses. A HubSpot report on a survey of the ROI of social media marketing highlights benefits that many marketers enjoy by using social sites. For example, these were results reported from marketers who spent at least six hours each week on their social media marketing efforts:
These survey results underline the fact that consumers and businesses do purchase products or order services that they find through social networks:
The most obvious benefit might be the potential to increase website traffic. With no pages on Facebook, Twitter, and similar social websites, most people who will visit a site will be those who are already familiar with it or those who happen to find it through searches. On social media, magic can happen when current followers and fans like and share content. Now, the network of those fans and followers may also be exposed to a company’s content and messages. The right campaigns can go viral and send floods direct visitors right to a website. Companies have a chance to introduce new products and services that consumers may have never thought to search for.
Of course, social media posts for website content might also provide ranking signals for major search engines. At the very least, search engine bots will crawl unprotected social media pages just like any Internet page. Social sharing helps increase the authority of these pages and can boost linked pages more.
Companies have a chance to make more people aware of their brand and hold onto their customers by using social media. It’s very likely that businesses that ignore social media will lose customers to those who do build an effective platform.
© Foxtail Marketing.
Digital Marketing Made Easy.