Being a thought leader is establishing a kind of trust between your company, your customers, and even your employees. Thought leaders consistently show that they are on the forefront of their industry – perhaps by developing new products or services, devising new ways to use existing products, or merely acting in a manner that consistently supports and elevates your industry. Such trust is not easy to build, but it can be easily squandered if you’re not careful. Here are three mistakes that can damage or destroy your standing as a thought leader.
Wavering commitment to being a thought leader. Companies don’t become thought leaders by being timid, and one person in one company can rarely present a company as a thought leader all by their lonesome. Becoming a thought leader requires a bold vision and dedication to that vision at all levels. Once you have established your company as a thought leader, you will need to make sure that you remain committed to providing the resources necessary to stay there.