How Much Does Content marketing Cost

5 Unexpected Ways PPC and SEO Shape Marketing

It’s no secret that pay-per-click advertising relies on search engine optimization. Most PPC advertising goes through Google AdWords, which means you need to cater to Google’s search engine algorithm to get your ads seen by the right people. PPC marketing and SEO go hand-in-hand and focusing on both can make your campaign great. Here are just some of the ways your PPC marketing campaign is influenced by your website’s SEO.

Are all Adwords clicks from real customers?

This is probably the question we get asked the most from our PPC clients.  Yes, there is click fraud.  In fact, in certain industries, click fraud can make up a large portion of click traffic.  So, how do you detect and fight against it?

The first part is detecting the click fraud.  There are several third party softwares that can help such as improvely.com and adwatcher.com.  However, these do cost money.  The goal is to find a balance where you are saving more money than you are spending in order to detect the fraud.  I’ve also seen many clients monitor every visitor to their site in order to identify the clickfraud.  This is a time consuming and mind numbing process that will drive you nuts.  A lot of times a high bounce rate or low time-on-site isn’t necessarily click fraud.  It could be poor landing page quality or server load time.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

Follow us, we are social

CALL or TEXT 1-800-273-2113

© Foxtail Marketing.

Digital Marketing Made Easy.