It’s no secret that pay-per-click advertising relies on search engine optimization. Most PPC advertising goes through Google AdWords, which means you need to cater to Google’s search engine algorithm to get your ads seen by the right people. PPC marketing and SEO go hand-in-hand and focusing on both can make your campaign great. Here are just some of the ways your PPC marketing campaign is influenced by your website’s SEO.
Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.