The Missing Link – Analyzing Qualitative Data

Its well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds, the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked into the darkness trying to solve the puzzle. Your eyes dried by the computer screen as you study the analytics, the content, and the strategy. You feel like giving up, but that isn’t an option.  After all, you have an important job to do…You’re responsible for the digital marketing strategy for your company.

6 KPI Metrics That Actually Mean Something to Your Boss


To someone who’s only goal is to drive the company up and to the right, the amount of leads is likely the most important metric. Sorry to break it to you, but there are a lot more metrics that can be analyzed to assess the true success of a company.

Marketers are each aware of the 3 essential metrics that they should always be reporting on:

  1. Leads
  2. Sales Revenue
  3. Cost Per Acquisition

No one wants to be a part of a marketing campaign that is losing money for the company. Track the right marketing KPI’s, and you will be able to make confident adjustments to your strategies and budget allocations.

Without the right KPI’s, you may lead your company astray.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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