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B2B Marketing of the Near Future: Focus on One-on-One Customer Relationships

It seems that b2b marketing still has problems sometimes in nurturing singular relationships with customers. The thought that dealing with the bigger picture is more appropriate might be understandable when the most profit needs to be made quickly. But is that really the best approach to capturing customer loyalty? Some new ideas are emerging that may help b2b businesses think a little differently on how to market online, and especially in-between the times when a sale takes place.

Why should you focus on one customer at a time rather than trying to capture as many companies as possible? Some b2b businesses might be baffled by this when targeting individuals is typically a b2c approach. Regardless, when a b2b business nurtures a singular customer relationship, it taps into understanding that client a little better in knowing exactly what they need to solve a problem.

Is Location-Based Content Marketing Your Best Marketing Plan in the Coming Year?

Content marketing has evolved to a point where the immediacy of the situation can make all the difference in capturing a fellow business customer or losing them to the competition. Not that regular B2B marketing techniques can’t still capture many customers, especially through the traditional methods of direct mail and social media interaction. Things are starting to change, though, toward capturing customers in the moment. While some of that can happen immediately by sending email alerts to subscribers about a sale you’re having the same day, location-based marketing seems to be gaining ground.

Cisco did a recent report on the growth of location-based content marketing recently. They noted how it’s already a $4.5 billion industry, with expected growth to more than double within the next few years. How does it work, though, in capturing other businesses that might be near your store?

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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