B2B Guide to Social Media

The B2B Guide to Social Media Advertising Part 3 – Imagery

There are four things to focus on when it comes to implementing good imagery into your social media advertising campaigns. Those include an image, ad copy, the call-to-action and the value proposition. With these four things, you want to help your target audience see the value of the product or service you are promoting. You want them to imagine themselves with that product or service in their life. Not only that though, you want them to see how that product or service will give them what they are looking for. If they can’t see this, then they wont be interested.

The B2B Guide to Social Media Advertising Part 2 – Targeting


Nearly 2.1 billion people have social media accounts across the globe. Of that number, 1.6 billon have active mobile social accounts. These large figures are the main reason why social media advertising revenue is estimated to reach $8.4 billion this year.

The fact that there are billions of social media users out there is the very reason why platforms such as Facebook, LinkedIn and Twitter have established specific targeting options within their advertising managers. There are different ways to target depending on what type of campaign you are running but in this post including focusing on just couple thousand specific people , we’ll specifically talk about campaigns that offer specific pieces of content within the B2B space.

Effective targeting is exactly how campaigns optimize spend and increase conversion rates.

When creating a custom audience or manually inputting targeting options into any given social platform, you should already have the answers to these three questions about your target market:

Reducing SaaS Churn with Customer Journey Maps

Imagine with me for a moment…

You own SaaS company. You typically onboard 30 new clients each month, with an average spend of $850 per account. However, with an average monthly churn rate of 7%—which is alarmingly high, although not uncommon in the B2B space—you’re losing several thousand dollars a month. All things remaining equal, in this scenario, you will lose tens of thousands in revenue over the course of one year. (For those of you who are more mathematically inclined, I recommend clicking the link above. You’ll see all sorts of equations that will help you understand this point more clearly).

It’s easy for many SaaS companies to neglect a few thousand dollars here and there, especially when experiencing significant growth month over month; however, even rapid growth with a monthly churn rate hovering above 5% can prove your organization’s downfall.

The B2B Guide to Social Media Advertising – Part 1

In this introductory blog to a series of blog posts centered on social media advertising in the B2B marketing world, we’ll start off by briefly discussing the best practices for social media advertising. Here are a few stats to ponder when considering social media as a marketing tool. These should help illustrate the excitement behind it all.

– Social media use in the U.S. has increased by 356% since 2006.

– At the end of last year, 70% of marketers claimed they were going to spend more on social media ads.

– 65% of B2B company respondents to a recent Hubspot study reported successful acquisitions of new customers through LinkedIn.

Social media advertising is quickly becoming a game changer. There are those who are doing it right and those who are not. The following best practices are designed to lay the groundwork for what social media advertising is all about.

4 Misconceptions about Customer Journey Mapping

Marie Antoinette said “let them eat cake.”

Computers running Mac OS X are invulnerable to malware.

Cracking one’s knuckles leads to osteoporosis.

Bears beat Battlestar Galactica.

These are common notions that are pervasive in society. You’ve probably heard them at one point or another. However, if you continue to believe them even now, you are wrong. They are actually some of the most common misconceptions that people believe about history, computers, human anatomy, and television.

There are numerous misconceptions about digital marketing. While this post is not intended to be a treatise on them all, it’s important that you familiarize yourself with four of the most common misconceptions about customer journey mapping, something more and more marketers are engaged in.

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