7 Deadly Sins of Business Blogging

Business Blogging Helps Customers

Business blogging is a great way to drive traffic to your website. An established blog delivers value to prospective customers and helps you establish yourself as a thought leader within your industry.

This is the information age, people! Customers know they can find information at any moment’s notice at the touch of their fingertips and they are searching diligently. With an effective blogging strategy that helps answer questions your future customers might have, your blog should bring you thousands of new prospects into the sales funnel. Some business blogs are quickly becoming the biggest generator of new customers.

With that being said, here are the 7 most common “sins” made in business blogging today that prevent legions of potentially interested customers from converting:

How to Tell Your Client “No” Without Actually Saying “No”

Who likes hearing “no” for an answer? I don’t and I’m sure neither do you.

Think about this in terms of your clients you work with. Clients are your bread and butter, they’re your cash-cow, and they bring in the dough.  Which means, let’s make sure we satisfy their every need, right? If you have an unlimited amount of resources, then hell yeah, let’s do it. But if you’re like every other business out there, then that hell yeah can easily turn into… uhhhh, no.

Although client satisfaction is key to yours (and your client’s) success. There comes a time when you have to put your foot down. Maybe you don’t have the manpower, the money, or even the time to do everything your clients want.

3 Secrets of Innovative Business Blogging

Although businesses are always chasing after innovation, the way they approach business blogging, ironically, often lacks innovation. It’s not hard to see why. We all do it: when we’re tasked with doing something repetitive — whether it’s scheduling and writing a blog post every two days or washing our car — we tend to fall into a comfortable routine that, by nature, resists innovation.

 

One way to infuse your business blog with innovation is to leverage outside topics that already have massive appeal, and apply those topics to your business in unexpected ways.

Promotional Strategy in 2015 Using Google Trends: What You Should Know

What Promotional Strategy Should You Be Using?

According to Larry Page the mission for Google Search is to design the perfect search engine which “understands exactly what you mean and gives you back exactly what you want.” Whether it’s a website, image, video, or even an android app, Google Search is primarily used as a catalyst to obtain the best possible resources quickly. In fact, close to 500 billion NEW unique queries have been inserted and tracked in Google’s search engine since 2003. All of which have been used to refine their search engine and bring a more seamless and less cluttered experience to the web.

When Google Trends and Google Insights merged in 2012 it provided an inside perspective on search terms and search volume for every region and category within Google’s reach. Using this data, anyone with a computer and an internet connection can research promotional strategy, topics, people and keywords that are in demand on the world’s most popular search engine. Online marketers can leverage this information further by investigating their own niches and product offerings to better understand their customer needs and markets. Our team did just this, and set out to analyze the best promotional strategy for online marketing in 2015 . Our goal was to use Google Trends to identify the most effective and modern digital trends, and find where b2b businesses should be investing their time, money, and resources. Here’s what we found:

You’re Doing it Wrong: Marketing to Only Decision Makers

Targeting decision makers and C-Level executives has been a primary strategy for many B2B marketers in the past.The belief being, why target people who ultimately can’t make the purchasing decision? This question has it’s ground, but with the ever-changing world of marketing and business structure, it may be time for you to investigate other options.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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