Why Upcycling Content is Essential for B2B Marketing

Upcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types of consumers.

A recent Entrepreneur article explains the process of upcycling content. Here’s an example of how businesses can reuse their content, taken from the article:

B2B Marketing of the Near Future: Focus on One-on-One Customer Relationships

It seems that b2b marketing still has problems sometimes in nurturing singular relationships with customers. The thought that dealing with the bigger picture is more appropriate might be understandable when the most profit needs to be made quickly. But is that really the best approach to capturing customer loyalty? Some new ideas are emerging that may help b2b businesses think a little differently on how to market online, and especially in-between the times when a sale takes place.

Why should you focus on one customer at a time rather than trying to capture as many companies as possible? Some b2b businesses might be baffled by this when targeting individuals is typically a b2c approach. Regardless, when a b2b business nurtures a singular customer relationship, it taps into understanding that client a little better in knowing exactly what they need to solve a problem.

Don’t Forget To Add a Call To Action in Your Digital Marketing Efforts

Many businesses forget to add an essential component to their digital marketing strategy. A call-to-action (CTA) button is much more than a typical website link. It’s the last link between potential clients and your business.

Here’s how a recent Business 2 Community article explains the purpose of CTA:

“A CTA is a button, image, or text link that encourages visitors to take an action after visiting your website. Usually that’s to sign up for a special report, attend a webinar, or purchase a product. The actual words you use here are very important. Lose the clever phrasing and in-jokes when creating your CTAs. Be clear, to the point, and use good action verbs. For example, Click Here or Sign Up Today.”

You Don’t Deserve More Leads – VentureBeat

I work with B2B companies that rely on us to bring them more leads. In fact, that’s usually the number one complaint when we first meet with a client. “We just need more leads,” they’ll say. In their minds, the only thing holding back their ascent from a $5 million company to a $500 million company is the volume of leads they’re receiving. And you know what, they’re wrong.

In fact, the last thing they need is more leads. Why? Because they treated the last thousand or so like garbage. They screened them, used them, signed up who they could, then like a glutton, threw the remainder on the trash pile. They call it a lead funnel, but really it’s one of the most inefficient ways to manage a sales process.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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