Upcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types of consumers.
A recent Entrepreneur article explains the process of upcycling content. Here’s an example of how businesses can reuse their content, taken from the article: