How to Benchmark Your Sales Qualified Lead Conversion Rates

As we’ve highlighted on this blog, lead generation is not enough for reliably successful digital marketing. You also need to make sure that a good portion of your leads become qualified – and eventually turn into customers.

Of course, that goal is difficult to accomplish if you don’t know whether your efforts to turn sales qualified leads (SQLs) into customers are actually successful. That’s where benchmarking comes into play.

Through the below 3 step process, you can measure your current sales qualified lead conversion rates and evaluate your success. That, in turn, allows you to turn to one of the many strategies designed to help you improve your conversion rates and maximize the impact of your lead generation and nurturing efforts.

Put simply, benchmarking your conversion rates comes down to three simple steps: taking stock of your current rates, comparing them against industry averages, and setting a goal for improvement. Let’s break each of these steps down in a bit more detail.

Improving Your B2B Lead Generation With Inbound Marketing

Improve your B2B Lead Generation

Using inbound marketing to attract prospects to your products or services has proven to be both efficient and cost effective for organizations that take the time to utilize it. We live in a time where digital marketing must be customer-centric, dynamic, and readily available to your customers on the platforms they know and love. Fail at any one of these and you’re marketing efforts are destined to drain your resources, and end up in the land of forgotten campaigns where there is no return. This is especially true when focusing on B2B lead generation, which can be considered the holy grail of business marketing. Creating quality leads means filtering out unfit prospects that wouldn’t be ideal customers, and utilizing strategies that target every stage of the sales funnel. Lets take a look at some of the ways that inbound marketing techniques can make this process easier.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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