Leveraging Industry Influencers in Your B2B Marketing Strategy

 

Utilize Influencers in Your B2B Marketing Strategy

The internet is a flutter with brilliant B2B marketing efforts.. Just having a well executed piece of content is no longer enough. In this day where new information is being written and published online by the second, it’s easy for scintillating content to get lost in the wind. Within the past year, “influencer marketing” has exploded as a new form of digital marketing. In the B2B realm, this type of marketing is being completely underutilized and untouched.