Deploying Marketing Strategies for Each Stage of the Sales Funnel: (Part 1)

The sales funnel is a business term that has been around years. For many, it’s a way to help understand where a prospect is on their journey to becoming a customer. Are they new prospects? (top of funnel) Have they been there for a bit and are engaging with the company? (middle of funnel) Or are they ready to buy and talking with sales? (bottom of funnel)

The only problem with that last part is that this is where a lot of people stop when looking at the sales funnel. They simply use it to gauge where a prospect is, but don’t then use that information to steer their marketing strategies and efforts for those in each stage of the funnel.

6 Tips for Knowing How to Use Humor in Your Marketing

Everyone who has ever typed LOL in a text message is, shall we say, not always telling the truth.

In fact, 97% of these so-called “LOL” moments are more like LIMH (Laughing In My Head) or LIMHASALAMSCQ (Laughing In My Head And Smiling A Little And Maybe Sort of Chortling Quietly).

All of our scandalously untruthful LOLs tell us something: it’s hard to be truly funny. It really is. Especially in marketing — and especially when you’re trying really hard to be funny in marketing. (It seems the harder you try, the less funny you get.)


Effective humor, however, is not a mysterious black magic that only the chosen few can summon at will. As comic geniuses like Jerry Seinfeld have preached for years, good comedy is a science.

4 Secrets of Successful Thought Leadership Marketing

We all want thought leadership in our respective markets. But in the rush of everyone clamoring to reach that lofty pinnacle, the pursuit can get noisy, tiring, and sometimes very frustrating.

However, in times of frustration, it helps to know with clarity — or in some cases, rediscover (if we’ve wandered off the path) — what thought leadership means at its core. Forbes defines it in two parts:

[1] A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise…[2] A thought leader is an individual or firm that significantly profits from being recognized as such.

The value of thought leadership reminds us why we’re in the race to begin with, and that can give us a second wind. But there’s more: the good news is that there are tangible, things-you-can-do-now steps that will bring you closer to that prized title of thought leader.

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