The Five Essential Elements of a Good Blog Post

You might have read that having a blog on your website is critical if you want your site to be a big success. Regular blog posts can help you establish yourself as an expert, can help with search engine optimization and can give people a reason to return to your site on a regular basis.

A lot of website owners hire professional writers to help them with content creation. However, you may find that you are better off writing your own blog posts. If you do choose to write your own blog posts, make sure that you include these five essential elements.

content marketing

Content is King in Inbound Marketing

In the grand scheme of things, the internet is one gigantic pool of content. No matter what you are looking for, you can find it on the internet, which is really great if you think about it. In the old days, it would take months to find the same amount of information that is available from a simple web search.

When it was first invented, the internet held very little value for businesses. But, it did offer a great amount of potential. It’s only today when we are beginning to learn the true value of the internet and the content found there. Now, businesses of all shapes and sizes are able to use content to create an inbound marketing strategy. Because of this, it is extremely simple to reach customers from around the world with the attempt at sharing web content with them.

The problem that this poses is that there is now an overwhelming amount of content available. This makes it crucial for businesses to discover the right type of content that will help them convert readers into customers. Here are a few tips to help with this process.

Don’t Get Frozen with Penguin 4.0

The dreaded Google algorithm. Many a website has found themselves in hot water over these things. We have many to choose from, but one of the coldest customers is the Penguin series. It’s been over a year since we’ve had to deal with the effects of Penguin, but this is soon to be over. Eventually, supposedly next year, Penguin 4.0 will be released.

Since these new releases typically tend to cause us all a little pain and suffering, now is the time to begin preparing for it. While we won’t be absolutely certain about everything that will be included in this algorithm, there are definitely some things that we can assume will be added.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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