Is Posting Content Frequently Really the Sign of Good Content Marketing?

There’s no question that posting frequently is a good characteristic of a content marketing campaign. The only problem comes when businesses post so frequently that the quality of their content starts to suffer.

Let’s say your business currently posts one blog a week. Now, you probably put a lot of thought into that blog, get it proofread, and maybe even edited. That content features original writing and one or two external links to reliable sources.

Onsite Blogging: Creating Content at the Right Times to Capture Your Customers

Onsite blogging continues to do wonders to help many B2B companies get found. Managing your site’s blog can be a lot of work, though, and figuring out how often you should create content on your site is vital to your blog strategy. Whether writing short articles, posting videos, or sharing other compelling media, a sense of balance is important. You want to create enough content to keep people engaged, but not so much that it annoys current or prospective clients.

An important aspect of a posting strategy is knowing when to post to reach the most people. Posting at the wrong time can lead to fewer page views which in turn affects how well search engines find you.

The answer to the question of when to post lies in the profile of your target customer. You want to make sure that your content is being shared in the same places and the same times that your customers are available to be reached.

Finding Out When Your Business Customers Are Online

Using an analytics tools on your website will allow you to determine what the peak hours or days are for visitors. You can also send surveys out to your consistent customers on your email list so you’ll know when they prefer reading new content, or get an idea of when they’re generally searching for your products.

Professional Online Marketing Can Provide the Extra Push

Building your own success as a business is a worthy goal to strive for, and some businesses are able to accomplish this goal on their own through patience, dedication, and intelligent ideas. However, even with the greatest minds and most dedicated workers, not every action goes as planned, and this is where you should not be ashamed to receive help for professional online marketing.

Tweak that PPC Campaign

As most people who have experienced pay-per-click campaigns first-hand know, this form of marketing is extremely touchy and even the slightest change can make a dramatic difference in results. In these situations, having someone who knows how to control these changes for the better will help a business that is trying to find their stride in pay-per-click marketing substantially. 

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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