B2B Guide to Social Media

The B2B Guide to Social Media Advertising Part 3 – Imagery

There are four things to focus on when it comes to implementing good imagery into your social media advertising campaigns. Those include an image, ad copy, the call-to-action and the value proposition. With these four things, you want to help your target audience see the value of the product or service you are promoting. You want them to imagine themselves with that product or service in their life. Not only that though, you want them to see how that product or service will give them what they are looking for. If they can’t see this, then they wont be interested.

The B2B Guide to Social Media Advertising Part 2 – Targeting


Nearly 2.1 billion people have social media accounts across the globe. Of that number, 1.6 billon have active mobile social accounts. These large figures are the main reason why social media advertising revenue is estimated to reach $8.4 billion this year.

The fact that there are billions of social media users out there is the very reason why platforms such as Facebook, LinkedIn and Twitter have established specific targeting options within their advertising managers. There are different ways to target depending on what type of campaign you are running but in this post including focusing on just couple thousand specific people , we’ll specifically talk about campaigns that offer specific pieces of content within the B2B space.

Effective targeting is exactly how campaigns optimize spend and increase conversion rates.

When creating a custom audience or manually inputting targeting options into any given social platform, you should already have the answers to these three questions about your target market:

The B2B Guide to Social Media Advertising – Part 1

In this introductory blog to a series of blog posts centered on social media advertising in the B2B marketing world, we’ll start off by briefly discussing the best practices for social media advertising. Here are a few stats to ponder when considering social media as a marketing tool. These should help illustrate the excitement behind it all.

– Social media use in the U.S. has increased by 356% since 2006.

– At the end of last year, 70% of marketers claimed they were going to spend more on social media ads.

– 65% of B2B company respondents to a recent Hubspot study reported successful acquisitions of new customers through LinkedIn.

Social media advertising is quickly becoming a game changer. There are those who are doing it right and those who are not. The following best practices are designed to lay the groundwork for what social media advertising is all about.

7 Deadly Sins of Business Blogging

Business Blogging Helps Customers

Business blogging is a great way to drive traffic to your website. An established blog delivers value to prospective customers and helps you establish yourself as a thought leader within your industry.

This is the information age, people! Customers know they can find information at any moment’s notice at the touch of their fingertips and they are searching diligently. With an effective blogging strategy that helps answer questions your future customers might have, your blog should bring you thousands of new prospects into the sales funnel. Some business blogs are quickly becoming the biggest generator of new customers.

With that being said, here are the 7 most common “sins” made in business blogging today that prevent legions of potentially interested customers from converting:

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