There are four things to focus on when it comes to implementing good imagery into your social media advertising campaigns. Those include an image, ad copy, the call-to-action and the value proposition. With these four things, you want to help your target audience see the value of the product or service you are promoting. You want them to imagine themselves with that product or service in their life. Not only that though, you want them to see how that product or service will give them what they are looking for. If they can’t see this, then they wont be interested.
Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.