Are Buyer Personas A Waste of Time?
When you have work that needs to get done ASAP, it is easy to push a seemingly less important task – like creating buyer personas – to the back burner. After all, you have work to do. You need to make sure blogs are published, social media posts are up, ads are running and performing like they should, and that all your long form content is up to snuff. It is easy to get consumed by day to day tasks, and forget about buyer personas. But when you put off creating buyer personas, you are actually limiting yourself, as well as the content and ads you create.