Are all Adwords clicks from real customers?

This is probably the question we get asked the most from our PPC clients.  Yes, there is click fraud.  In fact, in certain industries, click fraud can make up a large portion of click traffic.  So, how do you detect and fight against it?

The first part is detecting the click fraud.  There are several third party softwares that can help such as improvely.com and adwatcher.com.  However, these do cost money.  The goal is to find a balance where you are saving more money than you are spending in order to detect the fraud.  I’ve also seen many clients monitor every visitor to their site in order to identify the clickfraud.  This is a time consuming and mind numbing process that will drive you nuts.  A lot of times a high bounce rate or low time-on-site isn’t necessarily click fraud.  It could be poor landing page quality or server load time.