Content Marketing During the Holidays

Content marketing is always an important focus during the holidays when many businesses make their most money. And your own B2B business is probably doing the same thing this month, even for the week after Christmas to take advantage of those seeking more online sales. But if you’re setting up marketing content for other businesses to access on a PC, you might not be reaching as many people as you think you are.

Onsite Blogging: Expectations vs. Reality

With onsite blogging getting bit of news lately, it’s easy to get the wrong idea. When that happens, it’s best to take a good look at onsite blogging, and measure your expectations against reality.

Blogging has become an integral component of content marketing. Nowadays, there’s really no tricking Google or other search engines. They’ve all improved their algorithms to detect foul play or dishonest behavior. Furthermore, don’t believe anyone who tells you they know secret tricks and tips that will immediately boost your SEO. Before long, Google will punish anyone who tries to game the system.

How to Write an eBook and the Advantages for B2B Marketing

eBooks have developed a bit of a stigma within the B2B space over the past few years.  People see them as a waste of time and a difficult thing to produce.  However, this couldn’t be further from the truth.  eBooks are an incredibly useful tool for B2B lead generation.  You just have to know how to market and use them.  Contained in this post you’ll see tips and tricks for getting an effective eBook written, published, and disseminated.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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