4 Simple Steps to Creating a Value-Optimized Campaign

Marketing is so much more than just “getting the word out”. Words on a web browser mean nothing if they don’t spark an idea and lead to action. The key to a great marketing campaign is to provide value to potential or current customers. When people find value in your message they are much more willing to try your offering, and share it with others as well.

Content Marketing: 3 Ways to Repurpose Content

Finding ways to repurpose content is one of the most important aspects of content marketing. You can get more value out of your blogs and articles if you learn how to repurpose them.

There’s no set of rules that tell you exactly how you should repurpose content, so you’ll need to get a little creative. According to a recent Forbes article, you can chop up your content and post segments incrementally:

“Unless you have a massive team of content creators, it’s difficult to produce tons of material on a daily basis. In order to maximize the value of the content you do publish, find ways to repurpose it for continued use. For example, you can pull key points from an article and tweet them throughout the week; or you could use a long blog post as a launching point for an entire blog series.”

Online Marketing Mistakes You Simply Must Avoid

Online marketing is a powerful way of getting your brand image and message out there. When it is done right, you will see amazing results. Unfortunately, too many business professionals don’t know what they are doing and end up making rookie mistakes. This post will discuss three common online marketing mistakes that you want to make sure you avoid.

B2B Marketing: Managing the Customer Lifecycle

What separates the top companies from the average ones in terms of B2B marketing? There are several factors at play here, but we’ve noticed one play a particularly important role. In this blog we’ll talk about how you can manage your customer lifecycle.

Businesses that sit back and wait for customers aren’t playing the odds. There’s a short period of time when consumers are torn between two or more competitors. If your strategy is to just be patient, you’re going to lose.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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