3 Big Reasons Every Business Needs Content Creation

You may have heard about the power of content creation from other professionals and now you are wondering what it could do for you. There are many benefits of integrating this form of communication into your marketing strategy. This post will discuss three big reasons why you need it.

Thought Leadership Brings Business

You might have heard of something called thought leadership. But what is it? You can think of it as being an authority or the expert about a certain subject or topic. But why is it important to have thought leadership in business? Being a thought leader in your field will make your business more attractive to others. It can provide the edge you need to beat out your competitors. Thought leadership help you be more attractive in three ways.

Online Marketing to Target Millennials

Ask any millennial if they remember what life was like before Twitter, Facebook, YouTube, and Instagram and they probably will struggle to tell you. Indeed, social media, blogging, and digital content consumption have become second nature amongst the population as a whole, but perhaps most markedly, within the millennial population.

How The Rules of Writing Apply to Content Marketing

The emergence of content marketing as a key strategy to gaining online presence and traction has brought marketing back to the basics. The way to attract new customers to your website is to write great content and address it to your target audience.

There’s no secret regarding the process of writing content. The same rules of writing that guided 20th century authors also apply to content marketers. If you’re having difficulties coming up with great content, then consider George Orwell’s six rules of writing:

Is Posting Content Frequently Really the Sign of Good Content Marketing?

There’s no question that posting frequently is a good characteristic of a content marketing campaign. The only problem comes when businesses post so frequently that the quality of their content starts to suffer.

Let’s say your business currently posts one blog a week. Now, you probably put a lot of thought into that blog, get it proofread, and maybe even edited. That content features original writing and one or two external links to reliable sources.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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