Finding Topics for Onsite Blogging

Business blogging, especially when done on your internal website, continues to gain in importance in B2B marketing. Its numerous benefits, ranging from SEO improvements to establishing thought leadership, make Onsite Blogging a valuable online tool for marketers.

Still, many companies, especially those marketing to other businesses, are hesitant when it comes to blogging. The general sentiment that “our company just isn’t interesting enough to write something about every day/week” remains prevalent. So we’re here to offer advice: even the most “boring” company can continuously write engaging and interesting content! If you have trouble finding topics for your business blog, consider these categories:

Incorporating Press Releases into your Content Creation Strategy

A big part of lead generation is creating content and sharing it with prospective customers. Rather than going out and finding them, you’re giving them plenty of opportunities to find you on their own through your original content. Blogs are the bread and butter of many content creation strategies. While they serve an important purpose, you can compliment their effectiveness with the power of press releases.

A press release is an effort to showcase real progress, growth, etc. that your business is experiencing and provide an opportunity for non-existing customers to hear about you. There are many opportunities across the internet to leverage a press release that will get “picked-up” by a larger news organization. Think about how Apple news and press releases have become vital need-to-know content. Perhaps on a smaller scale, you can help your company get noticed when providing a press release to the world. 

Onsite Blogging: Creating Content at the Right Times to Capture Your Customers

Onsite blogging continues to do wonders to help many B2B companies get found. Managing your site’s blog can be a lot of work, though, and figuring out how often you should create content on your site is vital to your blog strategy. Whether writing short articles, posting videos, or sharing other compelling media, a sense of balance is important. You want to create enough content to keep people engaged, but not so much that it annoys current or prospective clients.

An important aspect of a posting strategy is knowing when to post to reach the most people. Posting at the wrong time can lead to fewer page views which in turn affects how well search engines find you.

The answer to the question of when to post lies in the profile of your target customer. You want to make sure that your content is being shared in the same places and the same times that your customers are available to be reached.

Finding Out When Your Business Customers Are Online

Using an analytics tools on your website will allow you to determine what the peak hours or days are for visitors. You can also send surveys out to your consistent customers on your email list so you’ll know when they prefer reading new content, or get an idea of when they’re generally searching for your products.

B2B Marketing: The Year of Predictive Analytics

B2B marketing relies heavily on data and analytics for more tailored marketing campaigns. Rather than just guessing how your target audience behaves, you can actually keep track of their behavior and preferences.

If you don’t use analytics yet, then Google Analytics is a great place to start. You can use them for your website to track where your traffic comes from. This way, you can change your website to fit the habits and preferences of your target audience.

Professional Online Marketing Can Provide the Extra Push

Building your own success as a business is a worthy goal to strive for, and some businesses are able to accomplish this goal on their own through patience, dedication, and intelligent ideas. However, even with the greatest minds and most dedicated workers, not every action goes as planned, and this is where you should not be ashamed to receive help for professional online marketing.

Tweak that PPC Campaign

As most people who have experienced pay-per-click campaigns first-hand know, this form of marketing is extremely touchy and even the slightest change can make a dramatic difference in results. In these situations, having someone who knows how to control these changes for the better will help a business that is trying to find their stride in pay-per-click marketing substantially. 

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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