Use Onsite Blogging to Position Your Company as an Expert

Many sites use onsite blogging as part of their marketing strategy, and lately, it seems that every company has a blog along with their standard corporate website setup. Having a blog has definitely become a website must-have, however, here are some of the reasons you should consider your blog as more than just a ‘check-the-box’ item, and rather as a major source of traffic to your website: 

4 Compelling Reasons to Add Video Strategies into Your 2015 Online Marketing Plan

It’s said that 74% of all Internet traffic will be video by 2017. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence.

Videos have a powerful way of connecting your target audience to your message that is missed in written content. Video marketing provides numerous benefits while at the same time increases your online presence and an awareness of your brand. The average user spends more time digesting videos on the web than any other activity. It’s time to make your video presence known.

Why You Need to Utilize Multi-Channel Online Marketing

In 2015, businesses are going to have to focus on multi-channel online marketing. This means creating cohesion in your marketing efforts on different platforms.

Online marketing isn’t synonymous with social media marketing. It also incorporates several other components, like email, pay-per-click advertising (PPC), and search engine optimization (SEO).

The best online marketing strategies will arrange these marketing practices so that they complement each other. SEO and social media marketing shouldn’t compete with each other; they should complement each other.

Why You Should Document your Content Marketing Strategy

How important is it to document your content marketing strategy? Probably more than you think.

When businesses document their strategy, they commit to it and have certain goals that they want to reach. Documented marketing strategies provide clear guidelines to follow.

This makes a difference when it comes to the actual implementation of the strategy. According to a recent Marketing Profs article, businesses that document their content marketing strategy are much more likely to be successful:

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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