Hungry Content Marketing Monster

Feeding the Content Monster

People hunger for great content that is found online through innumerable social media channels. They do not want to eat stale bread. They hunger for fresh meat. It is the job of a successful social media marketer to provide that meat because the hunger is never-ending.

Internet websites contain billions and billions of pages. 4.72 billion pages to be exact, with more being added daily. Images, infographics, radio, video, podcasts, and blogs. Not to mention Facebook, Instagram, Snapchat, and all the other usual and unusual suspects. What do they all have in common? Content. Tons and tons of content whose sole purpose is to magically attract traffic and sales. Social media marketing in its broadest sense is actually marketing through various means of content.

How are smaller companies able to compete with larger, well-established companies? Companies who have endless resources with what seems like an endless budget. They can produce expensive commercials for radio and television, create expensive brochures, participate in trade shows with huge intimidating booths, and support a colossal sized army of a sales team. Content marketing through social media channels neutralize the big budget of big business and gives the smaller fish a fighting chance to reach greater numbers of their target market.

Content marketing strategy

3 Companies That Do Content Marketing Well

Your company is probably looking for creative ways to make your posted content an entryway into your business. To maximize your ROI, it’s important that your content marketing doesn’t fall into the rut just cranking out one piece of content after another. You need to have a strategy behind what you’re producing. Two great content strategies include deploying a unique content brand and delivering content that addresses your customers’ pain points. Here are three companies that use these techniques to great effect in their content marketing campaigns.

Content marketing strategy

The Ultimate 6 Step Guide to a Strong Content Marketing Plan

Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to being found by their audience in the search engines. These numbers illustrate the importance and power behind creating a content marketing strategy especially as you gear up for 2017.

A thorough content marketing plan will serve as a blueprint to everything you do in your online marketing. From your social media posts, email messages, blog content, videos, audios, live-streaming videos, to your webinars, paid ads, and lead offers…this plan gives you a solid, clear direction so that all of your content pieces resonate with your audience and conveys your brand messaging.

In this comprehensive guide, we’ll provide the essential steps required to build a strong content marketing plan that helps you get in front of your ideal customer, publish content that relates to and engages your audience, and ensure that your strategy is indeed working to produce results.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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