100 Essential Articles for Content Marketing

Content marketing is a vibrant and rapidly-evolving industry. While there is no shortage of blog posts and articles written about the topic, not all are worthwhile.

Fortunately, we’ve collected a list of 100 of the best content marketing articles, from many of the leading voices in the industry. Let us know if we missed any in the comments below!

Content Marketing Notebook

How to Create an Awesome Content Marketing Strategy

Creating a content marketing strategy is important for any business who wants to be successful. But developing a great strategy is actually easier said than done. A lot of thought must be put into the process, which can take some time. Losing this valuable time could actually cause some problems for businesses who need to spend it in other places.

Luckily, there are quite a few tips that are out there that can help you build a strong content marketing strategy easily and effectively. To help get you started, we have gathered some of the top tips available so that you can create the strongest content marketing strategy possible.

Content Marketing Blog

Content Creation: Is It Time to Let Someone Else Do the Writing?

As a website owner, you might handle as much of your content creation as possible. There might be multiple reasons why you do so — you might enjoy writing about your industry, you might want to establish yourself as an expert in your field or you might simply want to save money by creating the content yourself instead of hiring someone else.

There is certainly nothing wrong with crafting your own blog posts and otherwise creating your own content — it helps you be more involved in your website and its online marketing and can actually be a lot of fun. However, there are some situations in which it might be a better idea to bring in an outside party to help you. You can always hire writers to write for you every week or to write for you temporarily, or you can look into taking on guest posts from others in the industry. These are a few signs that it might be time to let someone else do the writing for a little while.

The Five Essential Elements of a Good Blog Post

You might have read that having a blog on your website is critical if you want your site to be a big success. Regular blog posts can help you establish yourself as an expert, can help with search engine optimization and can give people a reason to return to your site on a regular basis.

A lot of website owners hire professional writers to help them with content creation. However, you may find that you are better off writing your own blog posts. If you do choose to write your own blog posts, make sure that you include these five essential elements.

content marketing

Content is King in Inbound Marketing

In the grand scheme of things, the internet is one gigantic pool of content. No matter what you are looking for, you can find it on the internet, which is really great if you think about it. In the old days, it would take months to find the same amount of information that is available from a simple web search.

When it was first invented, the internet held very little value for businesses. But, it did offer a great amount of potential. It’s only today when we are beginning to learn the true value of the internet and the content found there. Now, businesses of all shapes and sizes are able to use content to create an inbound marketing strategy. Because of this, it is extremely simple to reach customers from around the world with the attempt at sharing web content with them.

The problem that this poses is that there is now an overwhelming amount of content available. This makes it crucial for businesses to discover the right type of content that will help them convert readers into customers. Here are a few tips to help with this process.

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