Don’t Get Frozen with Penguin 4.0

The dreaded Google algorithm. Many a website has found themselves in hot water over these things. We have many to choose from, but one of the coldest customers is the Penguin series. It’s been over a year since we’ve had to deal with the effects of Penguin, but this is soon to be over. Eventually, supposedly next year, Penguin 4.0 will be released.

Since these new releases typically tend to cause us all a little pain and suffering, now is the time to begin preparing for it. While we won’t be absolutely certain about everything that will be included in this algorithm, there are definitely some things that we can assume will be added.

content marketing

Content Marketing: How Much is Too Much?

Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. In order to get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can actually hurt their traffic more than help it. Here are some tips to help you decide exactly how much content you should be posting and when.

Social media mistakes - foxtail marketing

3 Social Media Blunders you can Learn from

We all make mistakes. But, hopefully you don’t have the misfortune of making the same mistake twice. Better yet, maybe you can watch other people make the mistakes and avoid them altogether. Naturally, in the world of online content marketing, it’s easy to make mistakes. Luckily, others have already made them and we can now sit back and learn from them.

Here are some real-life social media marketing examples that will make you cringe.

SEO Knowledge - Foxtail Marketing

Wikipedia and eHow: Using Information in Content Creation

When you’re trying to drive traffic to your website, it helps to look at other websites that have managed to do this on a large scale. What are your go-to websites? When you’re looking for detailed information on anything, don’t you generally go to Wikipedia? Sure, this website doesn’t have the best reputation for accuracy but most of us go there anyway, just to get a basic overview of whatever topic we might be researching.

For what’s happening in the world right now, we might go to reputable newspapers like The New York Times or TV channels like CNN. One website that has gained a good reputation for current events on the internet, without being present in any other form of media, is Huffington Post. Plus, if you’re looking for how-tos, you probably know that eHow is the way to go. And if you’re looking for information on movies, actors or anything to do with the movie-making world, the Internet Movie Database (IMDB) has a good reputation.

Conversion Optimization - Foxtail Marketing

Conversion Optimization: Choosing Below or Above the Fold for Your CTA

The truth is that getting someone to come to your landing page is useless if you don’t have a way to achieve a high level of conversion for turning landing page viewers into paying customers. If you don’t want all of that effort towards encouraging more hits on your landing page to go to waste, then you should think about your conversion optimization strategy for your call to action button and where it goes on the page.

Use “Above the Fold” Call to Action Buttons in the Right Circumstances

The “above the fold,” area of your landing page is whatever customers can see without scrolling down. Scrolling down might seem like a trivial inconvenience, but, well, conventional reason dictates that Internet people are kind of lazy. This isn’t a real kind of laziness though; it more just looks that way because there are such a huge number of options available.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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