The process of turning a new prospect into a sale is no easy task. Sure, some new customers come easier than others, but it takes time and strategic planning to move prospects down the sales funnel. Not to mention that getting them there in the first place also takes a great deal of effort.
In order to effectively nurture prospects through the funnel, first take a step back and look at the big picture. Look at each level of the funnel and determine what channels work best to attract people there, and then develop and execute a strategy to move them through.