I hear this myth frequently about how sales and marketing departments are at odds with each other. I get a painted picture of the two going head-to-head in a bloody medieval battle. And just like in medieval times, there’s no real victor because everyone loses when the epidemic plague hits, in this case the plague of no leads and no customers.
But it is just a myth. In reality, sales and marketing generally know that each is part of the finished puzzle. The problem is that most organizations don’t know exactly how the sales and marketing pieces actually fit together.