Cooking Up Customers: How Sales and Marketing Should be Working Together

How to Nurture Leads with BOTH Marketing and Sales

I hear this myth frequently about how sales and marketing departments are at odds with each other. I get a painted picture of the two going head-to-head in a bloody medieval battle. And just like in medieval times, there’s no real victor because everyone loses when the epidemic plague hits, in this case the plague of no leads and no customers.

But it is just a myth. In reality, sales and marketing generally know that each is part of the finished puzzle. The problem is that most organizations don’t know exactly how the sales and marketing pieces actually fit together.

16 Experts to follow If Your Company Uses HubSpot

Hubspot is a powerful marketing automation tool embraced by companies of every size, shape, and vertical. When used effectively, Hubspot streamlines content creation, increases company audiences, converts a greater number of leads, fills the sales funnel, and nurtures leads to the close.

It’s a beast!

Marketing teams who have selected Hubspot know the key to success is understanding the robust tools offered on the platform. In addition to the training and ongoing education Hubspot offers, it’s vital to do some self-educating. Social media is a great place to start.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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