The Rise of Programmatic Marketing: and What it Means for B2B

The Rise of Programmatic Marketing: and What it Means for B2B

Digital marketing has evolved vastly in the 25 years since the infancy of the internet. Online marketing efforts have been  in constant flux as new technologies come into play that change the game, and advertisers have more tools available now than ever before. It’s a great time to be in the online marketing world, and the perfect time consider programmatic marketing.

The Missing Link – Analyzing Qualitative Data

Its well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds, the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked into the darkness trying to solve the puzzle. Your eyes dried by the computer screen as you study the analytics, the content, and the strategy. You feel like giving up, but that isn’t an option.  After all, you have an important job to do…You’re responsible for the digital marketing strategy for your company.

4 Simple Steps to Creating a Value-Optimized Campaign

Marketing is so much more than just “getting the word out”. Words on a web browser mean nothing if they don’t spark an idea and lead to action. The key to a great marketing campaign is to provide value to potential or current customers. When people find value in your message they are much more willing to try your offering, and share it with others as well.

You’re Doing it Wrong: Marketing to Only Decision Makers

Targeting decision makers and C-Level executives has been a primary strategy for many B2B marketers in the past.The belief being, why target people who ultimately can’t make the purchasing decision? This question has it’s ground, but with the ever-changing world of marketing and business structure, it may be time for you to investigate other options.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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