Everyone knows that social media is an important part of doing business. However, up until recently, there were some industries that believed they were relatively insulated from the need to use social media. Two groups in particular were dentists and physicians. Both groups relied on other means of marketing in order to grow patient numbers, but as consumer habits have evolved, so to has the marketing need for both of these professionals.
Foxtail Marketing recently ran a series of surveys to over 500 dentists and doctors and discovered some interesting trends with their digital marketing. The results are discussed below.