The Ultimate Content Creation Checklist

Often times marketers struggle with creating compelling and effective content that will drive traffic, generate leads and produce sales. Content creation is important because it’s the initial bait that brings in targeted, quality prospects into your lead funnel. So whether through video, blog posts, forums, or articles, your content must do just that: build your list!

Regardless of the modality, you can use this checklist to ensure your content is valuable and produces the results you want.

3 Mistakes to Avoid to Maintain Your Thought Leadership

Being a thought leader is establishing a kind of trust between your company, your customers, and even your employees. Thought leaders consistently show that they are on the forefront of their industry – perhaps by developing new products or services, devising new ways to use existing products, or merely acting in a manner that consistently supports and elevates your industry. Such trust is not easy to build, but it can be easily squandered if you’re not careful. Here are three mistakes that can damage or destroy your standing as a thought leader.

Wavering commitment to being a thought leader. Companies don’t become thought leaders by being timid, and one person in one company can rarely present a company as a thought leader all by their lonesome. Becoming a thought leader requires a bold vision and dedication to that vision at all levels.  Once you have established your company as a thought leader, you will need to make sure that you remain committed to providing the resources necessary to stay there.

HOW TO ACHIEVE SUCCESS BY ADMITTING YOU SUCK

YOU’LL NEVER BE ALL THINGS TO ALL PEOPLE. ACCEPTING YOUR SHORTCOMINGS FREES YOUR ENERGY FOR GREATER–ALBEIT, MORE SPECIFIC–ENDEAVORS.

Do you know what Peyton Manning is really good at? Playing football. Do you know what he’s probably not very good at? About 10,000 other things that aren’t football.

And guess what, that’s okay. Because Peyton Manning is one of the most recognizable and successful athletes on the planet. And he got there by being really good at football. So you, as an entrepreneur or businessperson, should follow suit. You should focus on what you’re good at and start admitting to what you suck at doing.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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