Facebook Advertising - Foxtail marketing

How to Optimize Your Facebook Marketing for Conversions in 5 Steps

Forget about digital marketing as a strategy aimed simply at increasing your brand awareness. If you can’t generate leads and customers, you’re losing out on significant opportunities.

In fact, an emphasis on conversion optimization should weave and be visible throughout your digital marketing strategy. That means even your Facebook page, which you may not think of as much more than a community-building effort. With the below 5 steps, you can ensure that your social media efforts can integrate into your online marketing and maximize your conversions.

Social Media Marketing - Foxtail Marketing

Simplify Your Social Media Marketing Strategy in 4 Steps

When you first start promoting yourself on social media, it is easy to get overwhelmed. Most social media networks never sleep, so there is pressure to maintain a constant online presence. Unless you have a large social media team by your side, this is a next to impossible task. If you want to start getting the most out of your social media marketing campaign, use these three tips to help you simplify and step up your game at the same time.

Doctors and Social Media - Foxtail Marketing

Study: Physicians and Dentists Lagging Behind In Digital Marketing

Everyone knows that social media is an important part of doing business. However, up until recently, there were some industries that believed they were relatively insulated from the need to use social media. Two groups in particular were dentists and physicians. Both groups relied on other means of marketing in order to grow patient numbers, but as consumer habits have evolved, so to has the marketing need for both of these professionals.

Foxtail Marketing recently ran a series of surveys to over 500 dentists and doctors and discovered some interesting trends with their digital marketing. The results are discussed below.

Link Building

Why You Still Need SEO in 2016

People are starting to change the way they think about online marketing. The rise in social media and mobile use has advertisers wanting to focus entirely on user experience and content marketing. While advertising on social media and mobile platforms is still important, you shouldn’t entirely abandon SEO just yet. Here are just some of the reasons why ignoring SEO might destroy your website in 2016.

Social Media Marketing - Foxtail Marketing

Social Media Marketing Tricks for Increasing Conversion on Facebook

Since Facebook affords you a bit more room to appeal to consumers than places like Twitter, it’s an effective place to perfect your conversion game. Facebook is also an effective way to garner viewers and this to begin with, so once you build up enough of a following, you can really narrow down what you might do better in terms of conversion in order to drive up sales. Here are a few ways you can improve your social media marketing conversion rate when doing social media advertising on Facebook. These will also work if you’re doing straight up advertising.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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