Finding Topics for Onsite Blogging

Business blogging, especially when done on your internal website, continues to gain in importance in B2B marketing. Its numerous benefits, ranging from SEO improvements to establishing thought leadership, make Onsite Blogging a valuable online tool for marketers.

Still, many companies, especially those marketing to other businesses, are hesitant when it comes to blogging. The general sentiment that “our company just isn’t interesting enough to write something about every day/week” remains prevalent. So we’re here to offer advice: even the most “boring” company can continuously write engaging and interesting content! If you have trouble finding topics for your business blog, consider these categories:

How Marketers Are Changing their Online Marketing Strategy

Your online marketing strategy should be constantly updated to incorporate new trends and platforms. Business owners are investing in online marketing more than ever before. It’s important for you to know why these companies are investing more and which forms of online marketing they are investing in.

4 Practical Social Media Tips for Small Businesses

Social media presents innumerable benefits for business owners, but many still don’t know exactly what to do with it. “Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review” finds that “Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively.”

If you’d like to improve the effectiveness of your social media efforts here’s a look at four simple social media tips to consider:

HOW TO ACHIEVE SUCCESS BY ADMITTING YOU SUCK

YOU’LL NEVER BE ALL THINGS TO ALL PEOPLE. ACCEPTING YOUR SHORTCOMINGS FREES YOUR ENERGY FOR GREATER–ALBEIT, MORE SPECIFIC–ENDEAVORS.

Do you know what Peyton Manning is really good at? Playing football. Do you know what he’s probably not very good at? About 10,000 other things that aren’t football.

And guess what, that’s okay. Because Peyton Manning is one of the most recognizable and successful athletes on the planet. And he got there by being really good at football. So you, as an entrepreneur or businessperson, should follow suit. You should focus on what you’re good at and start admitting to what you suck at doing.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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