Business blogging, especially when done on your internal website, continues to gain in importance in B2B marketing. Its numerous benefits, ranging from SEO improvements to establishing thought leadership, make Onsite Blogging a valuable online tool for marketers.
Still, many companies, especially those marketing to other businesses, are hesitant when it comes to blogging. The general sentiment that “our company just isn’t interesting enough to write something about every day/week” remains prevalent. So we’re here to offer advice: even the most “boring” company can continuously write engaging and interesting content! If you have trouble finding topics for your business blog, consider these categories: