Before I dive into the case study, let’s make sure everyone knows what Google My Business and Google Map Pack are and why they are so important. Google My Business allows you to create an account for your business that will tell Google certain aspects of your business like location, hours of operation, what you’re about, etc.
Google My Business puts your business info on Search, Maps, and Google+ so that customers can find you, no matter what device they’re using.
Google Map Pack is the map that shows up towards the top of the page when one searches for something that is location based. I.E. I Googled “restaurants near me” and took a screenshot of the Map Pack. The area highlighted below in red shows you what the Map Pack is.
So why are local listings in the map pack so important? Gregg Stewart, from Search Engine Watch wrote an article that shows local listings are the most relevant and trusted by consumers. These aren’t ads, you don’t have to pay to get to this position, you just need to convince Google that you deserve to be listed on the Map Pack, and at the top. If you’re new to using Google My Business and Google Map Pack read more about how and why to get listed on Google My Business.