SEO Articles - Foxtail Marketing

Company Info Now Displaying In Google SERPs

Using The Knowledge Graph To Update Your Companies Information

Marketing Land recently put out an article describing how to edit your information in the knowledge graph. This is great news for companies and marketers alike, because it gives “company representatives” the opportunity to edit and display the information that they feel is most important to their brand.

After looking into this further, we discovered that Google seems to be looking to expand where this and other data is being utilized within the Google SERPS. Now, this isn’t a wholly new feature as Barry Schwartz did announce the testing of this feature a little while back on Search Engine Roundtable, but it does appear that the feature is now out of testing and is live in the core algorithm for almost every SERP. Below is an example of how Google may be using this information in the future to help their users get a better understanding of how and why this information is being displayed.

B2B Guide to Social Media

9 Ways to ensure Images are Having an Impact on your Site

Images are a necessary part of any web page. When users arrive at your web page, they expect to see high-quality images. While images are valuable to the user experience, they are also essential to search engine optimization. If you want images to drive traffic to your website, then you need to follow these tips.

Thought Leadership Marketing - Foxtail Marketing

How Thought Leadership can Change your Marketing Strategy

Every business on the face of the planet has a marketing strategy. Whether this marketing strategy is actually doing its job is another question, but at least one exists. For those looking for new ways to improve their marketing strategy, one idea to consider is thought leadership marketing.

With thought leadership marketing, data is analyzed and ideas pondered until leaders are able to find ways to maximize their marketing strategies. Instead of simply delving into the world of content marketing, inbound marketing or SEO, for example, these leaders live in this world. Taking some plays from their books will help us all become better thought leaders and ultimately better marketers.

Link Building

A Guide to Creating Keyword Rich Content

We all love SEO. Well, sometimes we love it. Sometimes it can be brutal, especially when Google rolls out one of their famous algorithms and messes us all up! But, for the most part, SEO is really great. There are some simple things you can do to drive traffic to your website with it.

One such item is creating keyword rich piece of content. This, by far, is one of the most popular ways to increase traffic to a website. But, how do you actually go about this process? What are the steps to take to create keyword rich content? If you are asking these questions you have come to the right place. Keep reading to learn the steps to success in this important area.

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