SEO Knowledge - Foxtail Marketing

The Top 9 Tools For Effective Conversion Optimization

There are many aspects of a website that affect the conversion rate and how much revenue a given website is able to generate. You need to have a solid design, great copy, and an intuitive interface that makes your website easy to navigate. But, that is just the starting point. You also are going to need to spend a great deal of time tracking and tweaking your website in order to maximize the conversion rate and ensure that you are able to get the most out of your visitors. Although conversion rate optimization has become an incredibly popular concept over the last few years, it has always been an important aspect of advertising and marketing. Luckily, today, there are many tools available that can help you to better optimize your website for conversions and better understand the actions that your customers take. Here are some of the best tools available today for tracking users on your website and optimizing your website for conversions.

Google Analytics

Google Analytics is the most popular web tracking software today. It’s completely free and allows you track a range of different metrics that include but are not limited to visitors, engagement, traffic sources, content, and sales goals. Analytics is the bare minimum that any website should have installed if they are interested in improving their conversion rate in the long-term. The fact that it is free makes it too good of an offer to be passed up.

Crazy Egg

Crazy Egg was co-founded by internet marketing guru Neil Patel and continues to be an excellent tool for those that are looking to improve the conversion rate of their website. Crazy Egg comes with a range of different tools but the focus of the software is on their heatmap tool, which helps you to monitor the mouse movements of those that visit your page. This helps you to identify which aspects of your page and copy are working and which simply are not.

Clicktale

Clicktale is an excellent piece of software for those that really want to dive in and physically watch their users use their website. It allows users to feel comfortable, as it hides any sensitive information for the privacy of users. Clicktale allows you to physically watch as users use your website and see which parts of your website they are interacting with. This is an excellent step after some initial optimization tests to see what you might have missed the first time around.

Mixpanel

Mixpanel is a great advanced analytics platform that allows you to take an in-depth look at how users are interacting with your website. It specifically focuses on helping you to analyze visitors actions and optimize funnels for conversion. Mixpanel allows you to track  more advanced user actions such as watching a video or sharing content on Twitter. It is truly an advanced piece of software that can really enlighten and help you to improve your marketing efforts.

UserTesting

UserTesting.com is known as a great way to get some initial feedback on a design or copy before it launches. They allow you to sign up, load your account with some credits, and then have real people test out your websites, mobile apps, or other applications and receive feedback from those users. They provide an excellent first step when launching a new product, service or lead magnet that will allow you to ensure that you have some user feedback before going with a large-scale launch.

Survey Monkey

One of the best ways to reliably optimize your website for conversions and learn about how your visitors interact with your brand is to collect customer feedback from those that actually use your website. Survey Monkey might be the most popular option that is available today, allowing you to collect up to 100 responses for free. For additional responses, you can pay a small fee. These surveys allow you to ask very basic questions of your users at various points throughout the sales process and determine whether or not you are on the right track.

Visual Website Optimizer

Visual Website Optimizer is a piece of conversion optimization software that strives to make the optimization process as simple as possible. You can edit, change, and remove various elements of your webpage and split test new versions of the page against previous versions. No web design experience is requires, and the advanced features make it so you can really dig in deep and make changes that result in a higher conversion rate for any page on your website. The best part is that it is completely free up to 1,000 visitors!

Unbounce

Unbounce is a the standard for simple landing page creation and simple split testing. You can create a landing page for any project, whether or not you have design experience. Unbounce has many templates that are available, allowing you to completely customize the look and feel of any page in its entirety. It is an excellent resource for those that do not have the budget or time to outsource the designs of multiple web pages for paid search campaigns.

There are many aspects of a page that help to determine whether or not your audience is interested in purchasing your product. The best thing that you can do is to ensure that you are actively testing and collecting data from your audience in the form of raw data (analytics) and through surveys and other customer opinion polls.

The Five Essential Elements of a Good Blog Post

You might have read that having a blog on your website is critical if you want your site to be a big success. Regular blog posts can help you establish yourself as an expert, can help with search engine optimization and can give people a reason to return to your site on a regular basis.

A lot of website owners hire professional writers to help them with content creation. However, you may find that you are better off writing your own blog posts. If you do choose to write your own blog posts, make sure that you include these five essential elements.

Inbound marketing typewriter

Protecting your Reputation through Inbound Marketing

As a business, your reputation is one of the most important things that you have. Unfortunately, it is also something that can take a direct hit when a customer has a bad experience. Today, it is easy to go online and give a business a bad review. Not only can this bad review damage the reputation of the company in question, but it can also cause them to lose money at the same time.

So, what can you do to fight back against these bad reviews and protect your reputation? While the first response may be to avoid being on review sites altogether, this is not the answer. In fact, search engines actually look for businesses that have a strong presence on these sites.

Instead, fight back against bad reviews with inbound marketing. The basic principle behind inbound marketing, when it comes to reputation management, is that you want as much positive content out there about your business as possible. With this in place, there will be a decreased impact when you do have a bad review.

Bad Reviews are Good

This absolutely sounds counter-intuitive. You want bad reviews to appear? But, it’s true, in part. A company that only has bad reviews is looked upon by consumers and search engines alike as being less than trustworthy.

It’s nearly impossible for every single customer you do business with to have a pleasant experience. Bad reviews are guaranteed to come. Consumers know this. They know you aren’t perfect. They expect to see a bad review or two now and then. But, what they don’t expect to see is bad review after bad review after bad review. If this is happening, it may be time to rethink your entire strategy.

Inbound Marketing and Bad Reviews

So, how do you get started improving your reputation through inbound marketing? The first thing you need to do is to design your website and social media pages so that your customers are able to leave you reviews. Doesn’t this open the door for more bad reviews to appear? Of course it does! But, what is also does do is give those happy customers the chance to leave a good review.

You may need to get a little creative when it comes to getting people to leave you reviews. For example, give them a coupon for leaving a review or a discount on their next purchase. This is something you can discuss with them when they make their purchase.

Next, keep an eye out for bad reviews. Depending on the exact industry you are in, there are likely to be some specific sites to keep an eye on. For example, most businesses should keep an eye on Yelp. However, there are some other sites that are designed for doctors and lawyers and such. The important thing is to know where your consumers tend to leave reviews and focus on those sites.

The way the inbound marketing enters the picture is that it can help you to gain more followers. If you have fans and those who love your business and your products, they will likely see a bad review quickly. In many instances, they will then defend your business with positive reviews of their own.

The important thing to remember is that you should never create your own reviews. This is highly frowned upon and you will probably be caught eventually. In the end, this can cause your reputation to completely tank, which could be devastating to your business. Instead, you should focus on monitor the review sites, responding to them when necessary and creating fabulous inbound marketing campaigns to attract current and potential consumers.

As a business leader, it is your duty to follow your inbound marketing strategy to improve your overall online presence. This means you should consistently produce content that your readers enjoy seeing, make social media posts that are shareable and create images and videos that best showcase your business. Doing these things will help improve your reputation because your positive content will greatly outweigh the negative.

A Bad Review is Here, Now What?

The moment you see that bad review you are going to want to fire something back at the reviewer. Don’t do it! Calmly walk away from your computer and take a breather. After you’ve calmed down a bit, take a second look at what the person had to say. Really focus on what they are saying. Do they have a legitimate concern? Are there things that need to be addressed in your company?

Then, you can develop a level-headed reply to the review. Make sure you never respond with anger. This will only make the situation worse. You should also not avoid the bad review. This will make it look like you don’t care about your customers. Instead, calmly apologize for the person’s situation and offer to contact them directly. Then you can take the conversation away from an online setting, save face with the rest of your consumers and handle the situation properly.

Nothing quite improves your reputation online like having a good, solid presence. Whether this means on social media sites or through your website, inbound marketing can make this a reality. When you are looking to improve your reputation online, be sure to include this type of strategy into the mix.

content marketing

Content is King in Inbound Marketing

In the grand scheme of things, the internet is one gigantic pool of content. No matter what you are looking for, you can find it on the internet, which is really great if you think about it. In the old days, it would take months to find the same amount of information that is available from a simple web search.

When it was first invented, the internet held very little value for businesses. But, it did offer a great amount of potential. It’s only today when we are beginning to learn the true value of the internet and the content found there. Now, businesses of all shapes and sizes are able to use content to create an inbound marketing strategy. Because of this, it is extremely simple to reach customers from around the world with the attempt at sharing web content with them.

The problem that this poses is that there is now an overwhelming amount of content available. This makes it crucial for businesses to discover the right type of content that will help them convert readers into customers. Here are a few tips to help with this process.

Don’t Get Frozen with Penguin 4.0

The dreaded Google algorithm. Many a website has found themselves in hot water over these things. We have many to choose from, but one of the coldest customers is the Penguin series. It’s been over a year since we’ve had to deal with the effects of Penguin, but this is soon to be over. Eventually, supposedly next year, Penguin 4.0 will be released.

Since these new releases typically tend to cause us all a little pain and suffering, now is the time to begin preparing for it. While we won’t be absolutely certain about everything that will be included in this algorithm, there are definitely some things that we can assume will be added.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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