content marketing

Content Marketing: How Much is Too Much?

Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. In order to get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can actually hurt their traffic more than help it. Here are some tips to help you decide exactly how much content you should be posting and when.

Keeping up with Google with Content Creation

Content creation has become more important than ever with recent advances in content marketing. In particular, Google’s Panda update has raised the bar even higher concerning the quality of content produced. Keeping up with Google now takes more effort than ever.

There are many factors to focus on regarding Panda, but the most important one is fresh content. Nowadays, you can’t just expect to post a new article once a month and expect to have a good page rank on Google.

Google is looking for fresh, informative content. Even if you conduct research, it won’t be relevant forever. After it’s a few months old, it won’t carry as much weight in Google’s algorithm as it initially did.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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